Chalk blog

Agency Network: 
August 2009

To top off the blitz, we created a “chalk blog” in Chicago’s busy Pioneer Court using 40 eight-foot boards spread throughout the courtyard. We posed some of the provocative questions that spark debate on ChicagoNow blogs every day, such as “What would you do to improve the CTA?” and “What will the Olympics do for this city?” The chalk blog drew thousands of visitors with just as many opinions, giving them the opportunity to experience ChicagoNow offline. One of the most important strategic considerations was that people who read blogs don’t just care about the posts from the bloggers – they also care about what other readers have to say in the comments. This was our way of capturing that.

Ambient advertisment created by Zig, United States for Chicago Now, within the category: Media.

Advertising Agency: Zig, USA
Creative Director: Stephen Leps
Art Director: Janay Blazejewski
Copywriters: Geoff Berg, Natalie Taylor
Strategic Planner: Ryan Wilson
Team Leader: Carlie Naftolin
Retoucher: Jeremy Thompson
Studio: Mazen Mansour, William Leung
Print Production: Jen Dark
Music Company: RMW
Music Director: Ted Rosnick
Sound Designer: Tyson Kuteyi

Comments (6)

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mandark_123's picture
Activity Score 3017


rolling.stone's picture
Activity Score 2741

certainly it would have been be effective


~ Quite obviously, I have gathered no moss ! ~

Guest's picture

Great to see planners name appear in creative credentials... nice work!

just write's picture
just write
Activity Score 651

yeah i wud love to write there

jorj's picture
Activity Score 638

What happens to that board afterwards? (Good idea btw).

Guest's picture

Interactive advertising is the BEST way to draw in consumers in my opinion. This takes interactive advertising to a whole other level because people get to express themselves!