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Agency Network: 
Published/Aired: 
May 2012

Description

Situation: Argentina is the country with most football fans in the world. But in the north, in the Salta province, the New Zealand of Argentina, everybody loves rugby. That's why Salta beer wanted to make rugby fans live a unique experience.

Idea: The Rugbeer Machine by Salta Beer. The first ever vending machine that gives rugby players what they want most for doing what they do best. One cold Salta Beer per tackle.

Ambient advertisement created by Ogilvy, Argentina for Cerveza Salta, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy, Argentina
General Creative Directors: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena
Creative Directors: Martín Garrocho, Gastón Schaefer
Copywriter: Ignacio Jardón
Art Director: Diego Bertagni
Production Director: Valeria Pinto
Agency Producer: Alejandro Travaglini
Production House: Hell
Director: Who
Post Production: Control Z
Music: CCCI
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Highest Rated

gioborde's picture

Love it!!!

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

gioborde's picture

Love it!!!

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Design Central's picture

:/

Design Central
Activity Score 364
kleenex's picture

I want this beer machine!!!

kleenex
Activity Score 52582
Web Designer/Developer
kleenex's picture

I want this beer machine!!!

kleenex
Activity Score 52582
Web Designer/Developer
stickynotes's picture

advertisers can be real inventors.. of mad things. very entertaining!

stickynotes
Activity Score 1094
fuckcannes's picture

Great Idea.
But, is it the continue of PoolBar?
Why not Budweiser? It could be better. Big brand big award.
Dont like the art direction of the video, the fist part with the map, sucks.
Claps for Ogilvy Argentina.

fuckcannes
Activity Score 10
ramesh_1ab's picture

Very entertaining.

ramesh_1ab
Activity Score 102
Promodome Communication
Mantufayo's picture

Good idea! Great music!

Mantufayo
Activity Score 580
Creative Director
sacrilegend's picture

I love tapping into the sports bar culture like this. Kudos.

sacrilegend
Activity Score 3394
Copywriter
Al Woods's picture

That's the best fucking thing I've seen in ages. Bit slow off the mark and the styling is poor but absolutely love the idea.

Al Woods
Activity Score 19
Creative Director
OFiroz's picture

It means if you are not strong enough to bang the machine, you lose the coin!
Or else find someone strong to get your beer. It will be embarrassing specially in the bar!
Any way nice and innovative idea! Thumps Up!

OFiroz
Activity Score 53
Creative Director at Creative Director / UAE
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