Comments (13)

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blindrebelfinger's picture
Activity Score 2


A concept that everyone has in minds but to execute it in this way.. is really tough

april's picture
Activity Score 4

this is really cool!!! :)

aancool's picture
Activity Score 90

hey... check this out, ,from local agency in yogyakarta indonesia. made in 2004

stsanto's picture
Activity Score 672

different medium dude...

itchy's picture
Activity Score 58

Indonesian ad is more powerful I think. Overall concept (of both ads) is a good one.

O.S's picture
Activity Score 14

I can't say that I agree on this being an "excellent" idea. And what impact to smokers?? There's not one single smoker in the world who is not aware of the danger with smoking. This does NOT make smoker quit. Most smokers want to quit. In sweden (yes my country) we had a few ads with actual loungs cut open showing what it looks like inside. Terrible let me tell you. Chocking! Smokers agreed but I'm not sure it helped. My friends still smoke, and want to quit. Anti-smoking organizations!! Save your money and produce actual material (books and stuff) that actually helps people to quit. Goddamit, you have to choose your battles. The information battle has been fought and neither side won. WE KNOW ABOUT THE RISKS. NOW HELP US!!

feralartdirector's picture
Activity Score 64

regardless of where the concept came from, it's pretty damn good. Most creatives only think of full page bleed ads and :30 tv spots. I think this would stay with a lot of viewers.

sisilain's picture
Activity Score 2

Nice idea, nice execution

hassan's picture
Activity Score 17

mmmmm right on your face! niiice


chetan thesiya's picture
chetan thesiya
Activity Score 2

oyeee jetali
pahechan kon?
have tara idea ma kai keavanu hoy ato saroj ne.

fuck men ! u pepole alws going roking way.

nice , very nice, exxli, BOUBADHU LA .

ooops's picture
Activity Score 448


antisanti's picture
Activity Score 34

The question is: catholics, in INDIA?

yaniyan's picture
Activity Score 713

I hope smokers get scared. Good ad!