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Agency Network: 
Published/Aired: 
August 2017

Description

As most pedestrian fatalities occur during evening or late hours, CDOT wanted to impress the urgent need for Coloradans to take more precautionary measures when crossing in the dark. We created a stunt that would engage people on the importance of using crosswalks, and staying visible to drivers. We put street teams at a busy intersection outside of a Colorado Rockies baseball game, and distributed LED-lit helium balloons to fans as they exited. The balloons made them more visible to vehicles as they crossed, and afforded our street teams a chance to impart safer crossing practices to pedestrians within an extremely relevant environment.

Ambient advertisement created by Amélie, United States for CDOT, within the category: Public Interest, NGO.

Advertising Agency: Amélie Company, Denver, USA
Creative Director: Eric Hines
Art Director: Jennie Jarzabek
Senior Copywriter: Cecil Bozard
Senior Account Executive: Josh Opat
Account Executive: Cari Stubbs
Agency Producer: Heather Popenhagen
Account Director: Mackie Clonts
Chief Creative Officer: Pat Feehery
Executive Producer: Justin Moss / Pineapple Agency
Account Manager: Allison Rifkin / Pineapple Agency
Strategy: Duane Ciacco / Pineapple Agency
Account Coordinator: Max Krapff / Pineapple Agency
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kleenex's picture

nice little idea.

kleenex
Activity Score 51721
Web Designer/Developer
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