Advertisement

Caution Dry Floor Ambient

Published/Aired: 
September 2007
 Caution Dry Floor Ambient

Description

Wild Wadi, one of Dubai’s most popular attractions, had to close for two weeks for maintenance. It was essential to alert tourists of the closure, in order to save them a wasted journey. Out-of-town tourists tend not to listen to local radio or read local papers, so outdoor media, including ambient, was selected. High visibility was a major requirement! This ambient advertisement, measuring two metres high, was placed at strategic points throughout the city during the closing period.

Advertising Agency: Ogilvy One Worldwide, Dubai, UAE
Art Director: Satyen Adhikari
Copywriters: Satyen Adhikari
Illustrator: Satyen Adhikari
Production Manager: Sukesh Babu
Log in or register to post comments
miko1aj's picture

Superb.

miko1aj
Activity Score 3086
BOOBJOB LOOBCANNON's picture

ahhhhhhhhhhhhhh.

Not bad.

BOOBJOB LOOBCANNON
Activity Score 1838
Other |

We're going to need more lube.

kurtberengeiger's picture

Nice.

kurtberengeiger
Activity Score 7323
Copywriter
ki's picture

hehe this is good!

ki
Activity Score 124
Copywriter
Barkach's picture

Jajajajajaja I like it

Barkach
Activity Score 200
Creative Director at DDB Venezuela |

http://yonoveotele.wordpress.com/

fractalrene's picture

When I saw the thumbnail at the cover I first thought of global warming...

fractalrene
Activity Score 1504
Copywriter
Rolf's picture

excellent idea... great work!!

Rolf
itch's picture

ahahhaha. i really like this! superb!

itch
Activity Score 806
Graphic Designer |

* it's not how good you are. it's how good you want it to be *

mad hatter's picture

Sorry guys, nice try but this one is really forced. Besides the fact that Dreamland Aqua Park has already done an ambient using the same prop. Even the sign of the guy sitting in the triangle. He looks more like a trapeze artist than anything else. This brings me to your creative rationale.
Tourists don't flock to Dubai because of the Wild Wadi, come on it's not one of the 'Wonders of the World'. "Out of town tourists tend not to..." WEAK! WEAK! You could not have been convinced with this one. I'm sure you guys can do way better!

mad hatter
miko1aj's picture

some problems in life?

miko1aj
Activity Score 3086
Guest's picture

CAUTION!
Dry Ambient

Guest
Noee's picture

Very good. Smart.

Noee
Activity Score 180
Copywriter at University of Leeds |

May all your dreams come true.

Featured Content

Latest Collections

Advertisement