Agency Network: 
March 2008

Ambient advertisment created by Leo Burnett, Brazil for Casa de Livros, within the category: Retail Services.

If the film is incredible, wait until you read the book.

Advertising Agency: Leo Burnett, São Paulo, Brazil
Creative Director: Ruy Lindenberg
Art Director: Juliana Paracencio
Copywriter: Sabrina Korman
Photographer: Felipe Gombossy

Comments (20)

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Crayon's picture
Activity Score 163


Wordnerd's picture
Activity Score 6692

I think this is stupid. If I'm in a video rental i want to see a video, and don't want to read a book!

Besides - who sees the movie first and then "reads the book as well"?? Perfect way to spoil a book.

mpindy's picture
Activity Score 165

Agree with your comment about the tagline... I dont know a lot of people who read the book after watching the movie. But I dont think you have to take it so literal. To me this is more about planting seeds. Your not expecting the viewer to actually take the book instead of the movie. At least that is what I get from it.

Interesting approach.

What video store would allow this though?

Wordnerd's picture
Activity Score 6692

not so clever for me. again, if i am there, i don't want to read a book. i want to watch a film, that's why i went there. plus most people renting a film don't watch it alone. it's just a product-placement that doesn't work for me. making it for a video rental in a library could work ("hm.. 598 pages.. oh, there is a film, too?")

mpindy's picture
Activity Score 165

true true

jamesrothenburg's picture
Activity Score 554

That would a good ad to promote videos but clearly this ad was developed to promote READING.

Wordnerd's picture
Activity Score 6692

yes, exactly. that's why it doesn't work for me, thanks ;)

jamesrothenburg's picture
Activity Score 554

you're an idiot.

sumsum's picture
Activity Score 613

of course no one is entering a video rental because he likes to read a book! but one target of advertising is to create wishes and needs. maybe in future you'll consider at all going for a book?

everartz's picture
Activity Score 7613

this goes even not toward any side... some people really like to read the story of a film others like me wanna watch the movie, and f*k the book then!! the idea works well both ways..

| everartz |

teenie's picture
Activity Score 1894

I don't think I'd buy the book while renting the movie... I might be interested in the book AFTER I saw the movie, but it would seem very redundant to get both at the same time.

Dick Huges's picture
Dick Huges
Activity Score 937

no video store would allow this. maybe just for the picture. but that's it.

What the Hell2's picture
What the Hell2
Activity Score 25

i like it.

alvinpck's picture
Activity Score 1467

I think this work better the other way round.


krishhh's picture
Activity Score 24

You are right scs7683. It would work well if it's done in a place where they sell videos as well as books.

dimwitlit's picture
Activity Score 16

the idea+copy could wel hve bin the first to come "the books arent selling dude, lez tell people that they are even bettr than their visual prodction"
what stands out thou is the way it is xecuted......plain forced and it mite jus do the trick of luring some to read the book......

stephen chiu's picture
stephen chiu
Activity Score 50


sold's picture
Activity Score 3305

it's not good, dont sell.
Leo Brasil is a good agency, but make mistakes sometimes.

Tripioso's picture
Activity Score 470

I like the girl on the picture.

Life's a Trip. Enjoy the Ride!

ooops's picture
Activity Score 448

different target audience
and its risky