We built Australia's biggest game outside Australia's biggest game. Constructed in front of the famous MCG stadium, Magnatron was a ten-story high 42-ton version of a skill tester arcade game. With a 30 metre high crane and a giant electromagnet. Over a $100,000 in prizes were contained within a 20 metre prize box in 14 custom-built prize cages. Winners were elevated 8 metres into the air in a scissor lift, where using controls identical to what you¹d find on a regular skill tester, they controlled the movement of the crane and triggered the decent of the magnet. 100,016 people who attended the Grand Final saw the spectacle of a 1.5 ton Toyota Hilux being lifted twenty-eight metres into the air. Not to mention the 3.4 million who saw it on live television.
Ambient advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.
Executive Creative Director: Ant Keogh
Art Director: Luke Thompson
Copywriter: Seymour Pope
Executive Producer: Sonia Von Bibra
Producer: Jason Byrne
Account Director: Michael McKeon
Account Manager: Phoebe Farquharson
Experiential Agency: Traffik
Experiential Account Director: Nick Harvey
Photographer: Alex Aslangul
Why Publicis Health Global Chief Creative Officer Graham Mills Is Walking AwayRead More
Want to Work in Advertising? Zulu Alpha Kilo Is Going To Scare That Idea Out of Your HeadRead More
The Big Game Hall of Fame: Week 1Read More
Would You Repeat What You Say Online To Someone's Face?Read More