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Bikers in Cinema Stunt

Published/Aired: 
September 2011

Description

Carlsberg stunts in Belgium with 148 bikers in a movie theatre. Some innocent couples want to take their seat, but the room is filled with not-so- friendly gentlemen... How will they react?

Advertising Agency: Duval Guillaume Modem, Belgium
Creatives: Koenraad Lefever , Dries De Wilde
Production: Monodot
Director: Cecilia Verheyden
Producer: Tatiana Pierre
Creative Directors: Geoffrey Hantson , Katrien Bottez
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kleenex's picture

ODD.....

kleenex
Activity Score 51721
Web Designer/Developer
jeph's picture

Love.

jeph
Activity Score 156
Copywriter
morse's picture

Awesome!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

khronos's picture

hahahahahahhahaha, brilliant !!!

khronos
Activity Score 998
Copywriter
satadru dey's picture

waow!!!! :)

satadru dey
Activity Score 2
Art Director at Draft FCB Ulka
vidhi23485's picture

WOW :D

vidhi23485
Activity Score 15
Copywriter at WFDU 89.1 FM, NJ |

VJ

jackblack's picture

Hilarious. Well done.

jackblack
Activity Score 2357
Art Director
Seriously Crazy's picture

Awesome!!!

Seriously Crazy
Activity Score 638
JLL's picture

Great!!! Girls, how to test your boyfriend...

JLL
Activity Score 390
Director of Creation - Copywriter
Glut's picture

courage=carlsberg

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Blashyrkh's picture

Kinda Heineken inspired but still good.

Blashyrkh
Activity Score 32890
Art Director
luckyzebra's picture

I think I am missing something. How does this associate to the brand?

luckyzebra
Activity Score 93
BuGambit's picture

You can drink beer at the cinema in Brussels? That's as amazing as this stunt. Well done.

BuGambit
Activity Score 15
Copywriter
roh's picture

hahahahhahahahah, brilliant :D

roh
Activity Score 32
mlore
chouette's picture

Somehow remind me Heineken one but still like it. Nice.

chouette
Activity Score 69
AdMom's picture

I Love this one

AdMom
Activity Score 28
Other
manishwalter's picture

Good one!!!

manishwalter
Activity Score 2
Ad Designer |

Maish Walter
M 98111 37878

vijayback's picture

i am also working in ad agency, if i do like this my boss shout me

vijayback
Activity Score 2
Graphic Designer |

vijay

Ramplug's picture

nice but... Budget vs. Reach?
in Latinamerica the clients would laugh in your face with that king of ideas "put a lot of extras in a cinema, let 2 spots, sell those 2 tickets and make those two live the time of their lifes... maybe then they could buy your product for the rest of their lifes...

Ramplug
Activity Score 8
Creative Director
Amazing's picture

You're right, it doesn't make sense.
But they placed it under ambient advertising, while it was actually used as a TV commercial, I believe both in Belgium as in the Netherlands (there without mentioning the cinema is in Belgium).
So if you look at the reactions and stars here, I think the client was very happy...

Amazing
Activity Score 2
Producer/Director
eltipo's picture

How about 8 million views? :)

eltipo
Activity Score 209
Copywriter
Cofnic21's picture

Love this.

Cofnic21
Activity Score 4
Academy of Art University
Phil Indeblanc's picture

AMAZING!!!

Phil Indeblanc
Activity Score 50
Photographer at yes/NA
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