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Stickers ambient

Campaign
Agency Network: 
Published/Aired: 
September 2009

Description

Our goal was to communicate that Canesten is the best solution for athlete’s foot. The symptoms of athlete’s foot are itchy feet and flaked skin. We used walls in town with shattered plaster and places with scratched surface where we drew the outline of a foot and sticked a label in the form of a Canesten tube. The idea was supported with double-meaning headlines, which pointed out the similar problem of plaster and foot – shattered plaster and flaked skin.

Ambient advertisement created by BBDO, Slovakia for Canesten, within the category: Pharmaceutical.

Advertising Agency: MARK BBDO, Bratislava, Slovakia
Creative Director: Dávid Slimák
Art Director: Lukáš Karásek
Copywriter: Juraj Chmel
Account manager: Dana Adamovičová
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Highest Rated

andres1984's picture
andres1984
Activity Score 19
Art Director at art director- McCann Bogotá
Guest's picture

Done by JWT Colombia !, almost exact execution

Guest
silvi's picture

Muy efectivo. Very effective.

silvi
Activity Score 4172
Copywriter
john.lighttern's picture

Done by the whole world, baby...

john.lighttern
Activity Score 216
Chiat
hagemony's picture

yes...nothing new but still eyecatching.

hagemony
Activity Score 335
andres1984's picture
andres1984
Activity Score 19
Art Director at art director- McCann Bogotá
rolling.stone's picture

nice

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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