Agency Network: 
March 2008


When the reader ran their fingers over the mole, it felt rough and raised in texture.

Ambient advertisement created by The Campaign Palace, Australia for Cancer Council, within the category: Public Interest, NGO.


If you mole starts to feel like this see a doctor.

Advertising Agency: The Campaign Palace, Melbourne, Australia
Creative Director: Tony Leishman
Art Director: Ben Green
Copywriter: Pat Lennox
Account director: Jen Chin
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alvinpck's picture

Why there are two relatively similar copy? Both are saying the same thing.


Activity Score 1467
Art Director
Jet Propulsion Lab's picture

Best comment right off the bat! Best comment right off the bat!
No need to repeat the line twice. No need to repeat the line twice....

Jet Propulsion Lab
Activity Score 10679
imtri's picture

How they suppose to produce that 'mole' in real newspaper?

Activity Score 15
Creative Director |

j4son's picture

also should've been a comma after 'like this...'

Activity Score 266
damselincombatboots's picture

Many newspapers have that "tear" at the bottom of every single sheet. I don't know why they do, but I have noticed it before. Like the ad before it with the colored (registration?) dots, this campaign is using the overlooked characteristics left over from the printing of the newspaper as part of their ads.

That said, it's a nice start, but they both could still use some work. Also, not sure anyone in a field unrelated to printing would understand the "color bar" one.

Activity Score 9
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