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Agency Network: 
Published/Aired: 
January 2008
Campaign against female feticide Ambient Ad -  Calendar

Description

Ambient advertisement created by Rediffusion DYR, India for Campaign against female feticide, within the category: Public Interest, NGO.

Caption

Don't abort the ones you worship.

Advertising Agency: Rediffusion DY&R, Mumbai, India
Chief Creative Officers: Sagar Mahabaleshwarkar, Ramanuj Shastri
Art Director: Amol Dahanukar
Copywriter: Pranav Harihar Sharma
Production Manager: R. Viswanathan
Other additional credits: Yogesh Dugade
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Advertising Pawn's picture

Simple idea and quite clever.

I like their input in the "results" section.

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Advertising Pawn
Activity Score 419
Other |

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Copy_Can's picture

The ratio of 1000:881 isn't shocking.

That's the same as 1:.8, which is esentially 1:1.

Copy_Can
ivan's picture

More like 10:9.

ivan
Creative Director at Ads of the World
Copy_Can's picture

1:.8
10:8
100:80
1000:800

Who cares, Ivan. You can make the ratio 1,000,000:800,000 and you're still saying the same message. IT doesn't make it any more drastic.

Copy_Can
simon.gross's picture

Great concept, highlights a basic contradiction in the culture.

simon.gross
Activity Score 541
Copywriter at Clemenger BBDO
Dalbir Singh's picture

Same idea was done before with the tiger missing instead of the goddess (identical image and illustration, perhaps the same calender image) with the message 'FOR GOD'S SAKE, save the tigers.

Dalbir
www.AdOfDaMonth.com

Dalbir Singh
Activity Score 552
Creative Director |

Dalbir
www.FaceBook.com/KissFilms

iT-iS-i's picture

Hey Dalbir, now that's the kind of ish I like like...

Add insult to injury then burn the candle at both ends.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

wildbore's picture

Good try!!

wildbore
Activity Score 749
Creative Director at - - -
naresh's picture

Congrats Amol
for ur best art direction
from TBWA Studio team

naresh
Activity Score 298
Art Director |

Noddy

shailu20066's picture

Same idea was done before by Big Bazar
Design & copy is good.....

shailu20066
Activity Score 90
Art Director at NaiDunia Media Pvt. Ltd. |

Shailendra Agiwal
86, Bank Colony, Annapurana Road, Indore (India)
Tel. : 2483732, Mob. : 98260-20066, 9424540777

a2o's picture

Everybody just talks... but very few actually does somethin like this...

Gr88 effort guys...

full marks for strategy...

keep up the good, clean & honest work.

a2o
Activity Score 139
Brand Consultancy / Media Mgmt |

---
a2obspl

www.alpha2omega.in

poojagadodia's picture

http://www.watgame.com
its perfect...!!!!....creative n effective....:) good work!!!

poojagadodia
Activity Score 194
pankajadsoftheworld's picture

Done

pankajadsoftheworld
Activity Score 433
Illustrator
shripad's picture

great concept & good idea

shripad
Activity Score 25
visualiser
dhulipala's picture

very nice & cute idea

dhulipala
Activity Score 18
Hyderabad
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