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Real Fruit Boxes

Agency Network: 
Published/Aired: 
March 2012
Camp Nectar Ambient Ad -  Real Fruit Boxes

Description

Ambient advertisement created by Ageisobar, Brazil for Camp Nectar, within the category: Non-Alcoholic Drinks.

Case video: http://www.youtube.com/watch?v=KW6ERqrhywE
Advertising Agency: http://www.ageisobar.com.br">Ageisobar, São Paulo, Brazil
Creative Director: http://adsoftheworld.com/creative/carlos_domingos">Carlos Domingos
Art Directors: http://adsoftheworld.com/creative/henrique_mattos">Henrique Mattos, http://adsoftheworld.com/creative/cristiano_rodrigues">Cristiano Rodrigues, http://adsoftheworld.com/creative/fuku">Fuku
Copywriters: http://adsoftheworld.com/creative/charles_faria">Charles Faria, http://adsoftheworld.com/creative/daguito_rodrigues">Daguito Rodrigues
Agency Producers: http://adsoftheworld.com/creative/silvia_moreli">Silvia Moreli, http://adsoftheworld.com/creative/thaysa_mamed">Thaysa Mamed
Sound Studio: S de Samba
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Highest Rated

somecopywriter's picture

This is gonna win something for sure. Great idea, but absolutely amazing execution. People who saw this will talk about it for a while.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
fcostausb's picture

Awesome. Really great.

The case video is perfect.

fcostausb
Activity Score 173
Art Director
hmaffia's picture

Gold

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

somecopywriter's picture

This is gonna win something for sure. Great idea, but absolutely amazing execution. People who saw this will talk about it for a while.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Nike Diesel's picture

Frickin awesome! 10/10

Nike Diesel
Activity Score 13630
Art Director
Tsc Tsc Tsc's picture

what a great idea!!!!! Ee i ee i o

Tsc Tsc Tsc
Activity Score 16
haole's picture

FODA !!!!

haole
Activity Score 121
Art Director
Macm1's picture

very good

Macm1
Activity Score 15
MindDrift's picture

Fruit torture.

MindDrift
Activity Score 1170
Graphic Designer
arvin's picture

great work...

arvin
Activity Score 341
raulbanderas's picture

WOOOOOOOOOOOOOOAAAAAAHHH buenísimo

raulbanderas
Activity Score 357
Danillp's picture

Muito legal! Isso deve ter chamado muito a atenção nos mercados. Não teria forma melhor de dizer que o suco é "natural".

Danillp
Activity Score 672
gustavoabrilL's picture

esto va ganar!

gustavoabrilL
Activity Score 871
Art Director at Ogilvy Guatemala
CABAZORRO's picture

Grand + Gold!!!

CABAZORRO
Activity Score 366
graphic
kleenex's picture

I love the idea, but the song for the case video was bad................. REALLLLLLLLLLLLLLYYYYY Bad....

kleenex
Activity Score 51801
Web Designer/Developer
iamcreative's picture

CANNES

iamcreative
Activity Score 262
Morti's picture
Morti
Activity Score 9
Danillp's picture

ah! Eu curti a música.. lembra bem campo, sitio, caipira do mato a la Old MacDonald. Isso remete a fruta fresca, além de ter deixado o comercial mais divertido.

Danillp
Activity Score 672
stickynotes's picture

i like it and i don't. you can argue that rectangular fruit feels very unnatural and makes you think
about gene manipulation. which doesn't link nicely to what the brand wants to stand for.
but maybe i see it too serious, as all of you guys really like it.

stickynotes
Activity Score 1094
Matt Brodie's picture

I think the first concern people have is "does this 'fruit juice' have anything to do with fruit?"—it wins in that sense. Gene manipulation might be a bit too deep.

Matt Brodie
Activity Score 28
fpbduarte's picture

Wow! Pretty cool. Love the idea. It doesn't matter if it's not completely original, the use of it and the approach are, so... awesome! And the song is just fun, relates perfectly well to the concept. Congrats guys. You rock.

fpbduarte
Activity Score 29
Administrative
gonndo's picture

The execution and the resource are absolutely amazing and deserves any prize these people want,
I had my doubts about it, but I just saw the video..., outstanding job, guys.
(Making reverences movements) we don't deserve you...

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Montero's picture

bronze amigos, bronze.

Fernando Montero
Activity Score 121
Thomas Ferdinand's picture

Very Good

Thomas Ferdinand
Activity Score 86
Troll's picture

Been done.
The chinese have been binding feet for centuries...

Rad idea.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

gonniethegon's picture

Nice idea!

gonniethegon
Activity Score 102
Copywriter at Lowe Ginkgo |

http://www.linkedin.com/gonzalomlopez

king7ven's picture

Great!!
enough for gold.
and the song is perfect!

king7ven
Activity Score 108
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