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Agency Network: 
Published/Aired: 
January 2009
Calvin Klein Ambient Ad -  Rain

Description

Ambient advertisement created by Chosun University, South Korea for Calvin Klein, within the category: Fashion.

Advertising School: Chosun University, Gwangju, South Korea
Creative Director: Ho-kyun Jung
Art Directors / Photographers: Ho-kyun Jung
Copywriter: Jae-shik Seo
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dsklan's picture

if it works it´s cools;
but the wet t-shirt effekt works better with DD !!!!

dsklan
Activity Score 1926
Art Director at homeshop
john ler's picture

that's what you learn nowadays in asian ad schools, copycats...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
mattattaxx's picture

i really like this, it's a great concept assuming it actually would work.

mattattaxx
Activity Score 273
SNAP Newspaper Group
CurryJ's picture

Hm

CurryJ
Activity Score 953
Copywriter |

================================================
I think; therefore I am

Guest's picture

very good communication.........

Guest
Guest's picture

DONE!!!!!!!!!!!!!!!!

Guest
TRICKY's picture

what.....if....it....doesn't.........rain....for a while??????

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture

Not sure the wet t-shit thought is right message for the audience.

corndogfuneral
Activity Score 1053
Art Director
agwbl's picture

How would you keep birds from nesting in the shirt?

agwbl
Activity Score 304
Guest's picture

Done for playboy...

Guest
Guest's picture

PHOTOSHOP

Guest
Guest's picture

bed..... like playboy..

Guest
Guest's picture

bed....

Guest
premc's picture

ohh

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

too late! playboy did outdoor board with much better execution.

Guest
Guest's picture

Hm... Good~ad

Guest
gmint7's picture

:::J:::

come on, show us some nipples dude.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

already done, and i also struggle to see how a billboard this size managed to find itself in the ambient media section...

Guest
JamaisVu's picture

molto stupido.

JamaisVu
Activity Score 408
Guest's picture

gross. i'm so glad that advertising is being more creative and moving past objectifying women. oh..wait....

Guest
Guest's picture

also spelled rainy "rainny" - doesn't help their case

Guest
Guest's picture

better to apply in UK, everyday is rainny here.

Guest
Guest's picture

NICE!

CK should use this billboard - Times Square would be a perfect spot for it!

Guest
Guest's picture

good!!!!!!

Guest
Blair Semenoff's picture

That's original!!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

done by playboy

Guest
monchebeat's picture

Copy of the playboy ad... it's a shame!!!

monchebeat
Activity Score 114
Creative Director |

..::MONCHEBEAT::..

Guest's picture

Great

It is so funny!

insight is good~

Guest
Guest's picture

That's already done for playboy.

Guest
Guest's picture

WTF...what a shame..when are you gonna stop copying??

Guest
Guest's picture

We are CK underwear manufacture.
we can provide you top quality with competitive price of CK underwear.
www.ck365ck.com
Our products are Good Price with Excellent Quality. Specializes in world-famous brands of in-style and fashionable Apparels. Our market includes southeast Asia, North and South America; Oceania and European countries. We have been setted up stable and credit-standing relationship with customers from all over the world.
Email:ck365ck@hotmail.com
MSN:ck365ck@hotmail.com

Guest
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