Bus station karaoke

Agency Network: 
February 2016

נעלי ספרינג - call it spring bus station karaoke


To raise awareness to the new Call It Spring store, we transformed a regular bus station into a Karaoke station, making our fans the stars, giving them their 15 minutes of fame and spreading the word of the new Call it Spring store.

Ambient advertisment created by smoyz, Israel for Call it Spring, within the category: Fashion.

Advertising Agency: smoyz, Tel-Aviv, Israel
Creative Director: Yael Renne-Assaf
Account manager: Maayan Elbogen
Copywriter: Niko Watts
Designer: Tom-Lee Maimaran
Additional credits: Michal Hanan, Liron Bashan, Natali Tal Waisman

Comments (3)

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kleenex's picture
Activity Score 50128

This seems fun.

LeSet's picture
Activity Score 100

Looks fun, but what does it have to do with clothes?

Aleixo's picture
Activity Score 2

Amazing activation! Interaction with consumers, total impact and an amazing video for viral!
I also love the song! What's the name of the song and the band?