Description
Ambient advertisement created by Trigger, Canada for Calgary Zoo, within the category: Recreation, Leisure.
The baby tiger is here.
Creative Director: Patrick Doyle
Art Director: Sabrina Kaun
Copywriter: David Giovando
Highest Rated
Nice simple and appealing to target audience-though not entirely original strategy.
Tigers are big cats. How do we show a big cat? Show a big scratching post.
Not much about scratching posts and baby tigers though and the 1st one is operating on the thought of a giraffe being treated like a human baby, this one is showing a tiger being treated like a cat.
Doesn't work quite as well. But I like big kitties, so I like it a lot.
Looks weird out in the middle of nowhere by a river.
Shouldn't this be downtown? Or somewhere near civilization?
Baby tigers aren't that big.
Nice simple and appealing to target audience-though not entirely original strategy.
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