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Damned, you're late

Agency Network: 
Published/Aired: 
April 2010
CabraCabriola Ambient Ad -  Damned, you're late

Description

Use several empty hangers hanging from some trees in public parks in southern brazilian city of Curitiba. Each hanger contains a label stating that sales are made through CabraCabriola.com.br.

Ambient advertisement created by Agência 11, Brazil for CabraCabriola, within the category: Fashion.

Caption

Legend
Damned, you're late.
This t-shirt is gone.
Ensure yours on CabraCabriola.com.br

Advertising Agency: Agência 11, Curitiba, Brazil
Creative Director: Junior Carvalho
Art Director: Anderson Scopel
Copywriter: Giordani Guterres
Illustrator: Márcio Bertoli
Photographers: Anderson Scopel, Junior Carvalho
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atb2005's picture

What a great low-cost way to raise brand awareness!

atb2005
Activity Score 13557
Adaddicted's picture

I don't think the people are that clever .............you guys are particularly good in print but fail here. ;-(

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Dzsoi's picture

Are these eco-friendly t-shirt or what?

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
cabracabriola's picture

Hi, these t-shirts are conceptualized with brazilian folklore themes.

cabracabriola
Activity Score 15
Dzsoi's picture

Thx! But I still don't know what is the message (if there is any), why do you hang these hangers on trees. Maybe effective (eye-catchy), but lacks connection (brand value/property and ambient idea).

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
atb2005's picture

Where would you hang them? You can hang them only on trees. As to why they chose this particular location, I do not know. The copy says "damn, you're late. this shirt is gone". That explain why we have "empty" hangers. The message is get your shirt at this online t shirt store. :-) Simple as that.

atb2005
Activity Score 13557
cabracabriola's picture

Hi atb2005,
Thank you very much for explanation.

cabracabriola
Activity Score 15
angieraj's picture

The idea might not be the best, but it is cost effective and it did draw attention, thus in terms of ROI this is great.

Its out of the box thinking which is rarely done well, so kudos for that!

angieraj
Activity Score 428
Turrino Advertising LLC |

Cognito Ergo Sum

allanreis's picture

By brazilian "UM TESÃO" congratulations

allanreis
Activity Score 4
Art Director
DBB's picture

Done for Christina aguilera perfume and even got a cannes lions finalist.

copycat. boooooooooooooooo

DBB
Activity Score 1216
atb2005's picture

When you say something has been "copied", please post a link to the original campaign. That said, I found the campaign. Here's the link: http://www.scaryideas.com/content/10029/large.html
I like the concept "Sometimes it's all you need to wear". It's definitely original.

atb2005
Activity Score 13557
Dzsoi's picture

I like that better!

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
cabracabriola's picture

A great coincidence.

cabracabriola
Activity Score 15
cabracabriola's picture

A great coincidence.

cabracabriola
Activity Score 15
perromalo's picture

Excellent job

perromalo
Activity Score 429
Creative Director at Mateo&co
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