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Buses

Published/Aired: 
October 2006
 Buses

Tags

Description

This ad is for New Zealand's premier internet dating site, and used bus backs to illustrate the fleeting nature of finding 'your perfect match'. The bus routes were on a loop, so the message became clear whenever the buses were in close proximity to each other.

Caption

Find your perfect match.
Don't leave it to chance. nzdating.com

Advertising Agency: Draft, New Zealand
Art director: Tony Clewett
Copywriter: Rob Banks
Creative Director: Chris Hunter
Client Servicing: Bree Meyers
Photographer: Fraser Clements @ IDC
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Highest Rated

stargoat's picture

This is photoshopped. It is a ridiculous ad pitch that no one would actually shell out for.

stargoat
emperor's picture

Smart

emperor
Activity Score 2
Client Servicing
Saeed Salem's picture

nice idea but i dont think they will be driving like this all the way... or maybe the bus on the right would be on the left... Your Find Perfect Match... lol

Saeed Salem
Activity Score 57
Graphic Designer at Limkokwing Uni. Malaysia. Curtin Uni.'s course
ivan's picture

Not all the time, that's the beauty of the concept in my opinion.

ivan
Creative Director at Ads of the World
LAZ's picture

agreed, its 'FIND your match' not 'stay with your match'

Wonderfull concept.

/LAZ

LAZ
Activity Score 288
Art Director
tsunamilaw's picture

agree...

tsunamilaw
Activity Score 115
Art Director
legill37's picture

Perfect!

legill37
Activity Score 4
Creative Director
drizae's picture

Lovely

drizae
Activity Score 503
Copywriter |

Fail Harder.

longtooth's picture

Good in theory. Not impactful enough to counter the poor exposure rate.

longtooth
Activity Score 52
Art Director
ooops's picture

the bus route and time of arriving, under consideration use to complete
the phrase yet increase the exposure

buses running in the same route or signing with diff. buses corp in case
to be sure that those words is match in a high posibility?

ooops
Activity Score 448
Other
GUEST4's picture

NZ DATING IS MORE LIKE FIND YOUR FUCK BUDDY
THERE ARE THAT MANY RUDE SHOTS IS CRAZY
I JOINED LOOKING TO BROADEN FRIENDS
ALL I GOT WERE GAY PEOPLE REQUESTING THEY GIVE ME FREE BLOW JOBS -

NZ DATING FIND YOUR PERFECT CRAZY PERSON IS MORE OF A FITTING ADVERTISMENT

GUEST4
stargoat's picture

This is photoshopped. It is a ridiculous ad pitch that no one would actually shell out for.

stargoat
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