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Burn

Published/Aired: 
July 2006
 Burn

Description

Emphasizing the message that M-Tech Plasma HID Lights are powerful and bright. Stickers were placed in select car park locations and car workshops where the product was sold.

Caption

Plasma HID
300% brighter than regular headlights

Advertising Agency: Lucideas, Malaysia
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whitespace's picture

The exact thing I hate about cars. Glaring headlights in my mirrorview.

The idea's cool though. Or hot, if you must be literal.

whitespace
Activity Score 1953
Creative Director
ivan's picture

You need to get one of those Lexus cars that have their mirrors automatically dim when they sense reflectors. It works awesome. My wife has such a car.

ivan
Creative Director at Ads of the World
whitespace's picture

erm... i should get a Lexus car just because someone has brighter bulbs? hahahaha

kidding.

but anyway, i'm a biker... it's a shame they don't have those nifty Electro-Chromatic Mirrors that reduce those damn glares for bikes (yet). I could be wrong though.

whitespace
Activity Score 1953
Creative Director
whitespace's picture

-_-... those 3 pics are different car parks folks.

whitespace
Activity Score 1953
Creative Director
sheetalz's picture

sorry guys!
but if i m not wrong, normaly we put off headlights when we park our car.
wat say???
concept is good enough but execution is poor.

sheetalz
Activity Score 146
Art Director
whitespace's picture

just to stretch it a little, maybe one guy forgot to switch off headlights, or the headlights are so powerful they toast the concrete in a matter of seconds.

still possible if you push the exaggeration bit.

whitespace
Activity Score 1953
Creative Director
Skor's picture

Clearly not a car driver!

When you do leave a parking lot, the first thing you do is turn on your lights.

It could be that it burns walls in a matter of seconds..

Skor
Activity Score 208
Copywriter
rikitiki's picture

It's crazy to me when advertising dudes can't use a little imagination to "get" an ad.
I thought an accelerated imagination was one thing advertising people would love/need to use.

rikitiki
Activity Score 630
Copywriter
writergeekdez's picture

fun, unique execution.

not sure if super-bright headlights are a key selling point, but it does create awareness that the car has premium features.

writergeekdez
Activity Score 255
Copywriter
drizae's picture

The poor bastard with a flat battery.

drizae
Activity Score 503
Copywriter |

Fail Harder.

ooops's picture

How about a situation when another car parked in front?
burn the car?

ooops
Activity Score 448
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