July 2006

Emphasizing the message that M-Tech Plasma HID Lights are powerful and bright. Stickers were placed in select car park locations and car workshops where the product was sold.

Plasma HID
300% brighter than regular headlights

Advertising Agency: Lucideas, Malaysia

Comments (11)

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whitespace's picture
Activity Score 1953

The exact thing I hate about cars. Glaring headlights in my mirrorview.

The idea's cool though. Or hot, if you must be literal.

ivan's picture

You need to get one of those Lexus cars that have their mirrors automatically dim when they sense reflectors. It works awesome. My wife has such a car.

whitespace's picture
Activity Score 1953

erm... i should get a Lexus car just because someone has brighter bulbs? hahahaha


but anyway, i'm a biker... it's a shame they don't have those nifty Electro-Chromatic Mirrors that reduce those damn glares for bikes (yet). I could be wrong though.

whitespace's picture
Activity Score 1953

-_-... those 3 pics are different car parks folks.

sheetalz's picture
Activity Score 146

sorry guys!
but if i m not wrong, normaly we put off headlights when we park our car.
wat say???
concept is good enough but execution is poor.

whitespace's picture
Activity Score 1953

just to stretch it a little, maybe one guy forgot to switch off headlights, or the headlights are so powerful they toast the concrete in a matter of seconds.

still possible if you push the exaggeration bit.

Skor's picture
Activity Score 208

Clearly not a car driver!

When you do leave a parking lot, the first thing you do is turn on your lights.

It could be that it burns walls in a matter of seconds..

rikitiki's picture
Activity Score 630

It's crazy to me when advertising dudes can't use a little imagination to "get" an ad.
I thought an accelerated imagination was one thing advertising people would love/need to use.

writergeekdez's picture
Activity Score 255

fun, unique execution.

not sure if super-bright headlights are a key selling point, but it does create awareness that the car has premium features.

drizae's picture
Activity Score 503

The poor bastard with a flat battery.

Fail Harder.

ooops's picture
Activity Score 448

How about a situation when another car parked in front?
burn the car?