Burger King Ambient Advert By Ogilvy: Whopperface

Agency Network:

Ogilvy

Published/Aired:

March 2010

Posted:

March 14, 2010

Tags

Ambient Brazil Food Burger King Ogilvy Cannes Lions 2010

Description

One cashier, one hidden cam, one printer. That´s all Burger King needed to prove that Whoppers are made to order. Exactly your way. When a person ordered a sandwhich, a picture was taken, without anyone noticing. The client got your freshly made Whopper with your face on it. Burger King has proved that each sandwich is unique, made to order, especially for each customer.

Ambient advertisement created by Ogilvy, Brazil for Burger King, within the category: Food.

Credits

Advertising Agency: Ogilvy Brazil

Chief Creative Director: Anselmo Ramos

Executive Creative Director: Michel Lent

Creative Director: Angela Bassichetti

Copywriter: Eduardo Marques

Art Director: Douglas Kozonoe

Head of Art: Denis Kakazu

Motion Design: Rubens Angelo

Account: Carolina Vieira | Virgínia Mendes|Carolina Vieira | Virgínia Mendes

Approved by: Rafael Romero

Production: Bossa Nova Films

Director: Giuliano Saade

Audio: Bamba Music

Voice Over: Zachary Lee

Highest Rated

Nov 04, 2010 - 21:17

they should just put all their adspend on this for a whole month, all over the world, and check out the results.............. just saying. this is the best brand engagement ive seen bk do in a long long time

velle

Activity Score 1550

Copywriter

Mar 14, 2010 - 6:44

Very good idea, but must be very expensive...

Patata Casada

Activity Score 118

Cursando 2º de la Licenciatura de Publicidad y RR.PP.

Mar 14, 2010 - 9:48

I would still be pissed if it would take longer then 4 minutes to get my order.

Huub

Activity Score 248

Art Director at Willem De Kooning Academie

Mar 14, 2010 - 10:05

Totally cool

alexander_bickov

Activity Score 3279

Creative Director |

Design and development agency | Short URL management tool

Mar 14, 2010 - 10:17

wicked! but yeah, as long as it doesn't take much longer to get your order.

Molecule

Activity Score 435

Mar 14, 2010 - 10:50

I had a same idea for a print agency

indrek

Activity Score 163

Mar 14, 2010 - 12:17

no extra time was needed. just the same time to get the burger ready to match the order.

lent

Activity Score 3

Ogilvy Brasil

Mar 14, 2010 - 12:49

Right...

It's funny how they don't talk about numbers on the video. I would be surprised if the whole thing impacted more than 20 people... besides what's the point? You know it was freshly made if it comes just like you ordered. Period.

The name, the video...This is just a huge CP+B copycat-wannabe.

R U serious

Activity Score 418

Say my name, say my name...

Mar 14, 2010 - 18:24

Right... so, every out-of-home using whoppers from now on, is a CPB wannabe?

We can`t use spontaneous media anymore, `cause its “Best Job in the World“`s wannabe eighter?

lucaszaiden

Activity Score 93

VP Executive Creative Director |

Mar 14, 2010 - 21:11

lol
niceone

gmint7

Activity Score 2675

Art Director at ad grad @ S Francisco |

:::J:::

Mar 14, 2010 - 21:25

Sorry lucas... no need to get all pissy. I'm not sure what "out-of-home" means but... yeah... pretty much whatever comes after Whopper Virgins, Whopper Freakout, Wopper Sacrifice and uses the same kind of presentation WILL BE considered a CP+B copycat/wannabe... Again, the most important part they (or you) forgot to copy: the efficiency.

About spontaneous media... is much older than you think... wasn't invented by "The Best Job in the World" .... go ask Baby Jesus.

Jun 02, 2010 - 11:18

@RUserius
Out-of-home is the same of outdoor advertising
other new marketing-nonsense-term for the same

supertav08

Activity Score 204

tbwa/guatemala

Mar 15, 2010 - 10:41

Wow...you must be a very literal person. How many people did it impact? It's not a DM piece jealous man.

Shadow Ops

Activity Score 148

Copywriter |

Let's keep advertising fun

Mar 14, 2010 - 13:15

i have had the same thought,once. Now,it's nice to have a very personalized burger.

visualsurgeon

Activity Score 86

Art Director

Mar 14, 2010 - 16:40

This strikes me as slightly creepy.

maranca82

Activity Score 422

Mar 15, 2010 - 2:24

They made it possible, so who cares its expensive!

Adaddicted

Activity Score 3435

Art Director |

withalltherespects

Mar 15, 2010 - 8:13

Numbers? Who cares about numbers here? It´s all about the brand, awareness.
Whopper Freakout does not have numbers and its a success.

Congratulations! Very well done.

mikevitoria

Activity Score 22

Mar 15, 2010 - 9:24

awesome effort. and crispin porter (yawn)ski.

so_um_yea

Activity Score 2

Mar 15, 2010 - 10:39

Sweet. This makes me loves advertising and our industry.I bet the guys that did this had a great time seeing this fantastic idea come to life.And its the small things that make customers love a brand. It's the sweet spot idea...where nobody, client/account can complain that this is not on strategy and an great creative idea.

Mar 15, 2010 - 12:28

cool idea

Prime83

Activity Score 497

Creative Director at Huella Publicidad

Mar 15, 2010 - 12:33

seems to me you're trying to convince those already convinced.

sloppy4

Activity Score 1492

Mar 15, 2010 - 15:28

To how many people will the guy (or the girl) with his picture of the wrapper tell the story to? How many of those by sheer curiosity, will go to Burger King to have their "Me-too" experience? That's what I call extended reach... Very nice concept.

lucdesaulniers

Activity Score 1145

Mar 16, 2010 - 9:17

Nice work

Brain-Art

Activity Score 1101

Graphic Designer

Mar 20, 2010 - 9:13

This is called brand engagement. Those of you who are being a little too critical of this initiative need to lighten up. I love it! It's a bit silly, but fun and refreshing nonetheless.

atb2005

Activity Score 13557