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jennywhx's picture

it really look like dusty, what's the meaning of lavame?
pretty cool effect.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

ivan's picture

Wash me

ivan
Creative Director at Ads of the World
everartz's picture

i dont know why would they add all this copy! the idea is brillent and it needs no explaintion as such, unless they are introducing the product!! but the output is outstanding.

everartz
Activity Score 7613
Art Director |

| everartz |

everartz's picture

I dont know why would they add all this copy! the idea is brilliant and it needs no explanation as such, unless they are introducing the product!!
anyway the output is outstanding....

everartz
Activity Score 7613
Art Director |

| everartz |

A. J. SMITH's picture

Agreed.

By adding this have I ruined the gag?

;-)

A. J. SMITH
Activity Score 2822
adstrike's picture

no copy need... just lavame and the logo.

adstrike
Activity Score 334
Copywriter
Edsard's picture

I've done that on a dirty carwindow in 2003. For a carwash...

Edsard
Activity Score 156
Copywriter at Alfred International
Ab_Wahid's picture

this one is fantastic job done.its very difficult to wrap on building but they did it very nicely.i know beacuse we did one job for formula 1 on almoayyed tower we suffer alot but we did that too.

Ab_Wahid
Activity Score 36
Graphic Designer |

wahid

JTW926's picture

great! love it. no need for the rest of the copy, only lavame.

JTW926
Activity Score 184
Art Director
seventysixer76's picture

I like the idea.

But I can't get rid of the thought that it seems photoshopped.
The perspective of the white copy line is not 100% correct.

And in the wide shot the logo pops out too much.
It doesn't match with the light on the building.

But maybe I'm wrong. An extreme close up can help to sort this out.
Or shots of people putting it on the building.

Keep it real

seventysixer76
Activity Score 105
Art Director
marco's picture

seventysixer76, i'll help you out. Have a look at the version on the right. Then look at the top of the building where the sticker finishes, see the extra clear bit sticking over the building, which seems to be just floating in mid air, i could be wrong but that looks like a bad photoshop mistake??? Muchas Gracias

marco
Activity Score 118
Other
ellehcimeo's picture

isn't that the glass railing around the top?

ellehcimeo
Activity Score 3376
Art Director
Rog's picture

Spot on, Elle.
Safety glass partition.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

adstrike's picture

Is a nice idea but is fake, the buildings in Chile don’t allow putting advertising in the front of the windows offices, and industrial products always make corporate communication they don’t spend in btl of this big when they do business one to one, is not a massive product is a corporate product.

totally sure its fake, please keep this real.

Yo trabajo en Suramérica y conozco como funciona el negocio en el tercer mundo.

adstrike
Activity Score 334
Copywriter
Rusio's picture

I think youre wrong. That extra clear area also sticks out in the side of the building.
I think its fake because in Chile nobody mentioned it. No news, no papers, nobody.
Its not something you dont notice.

Rusio
Activity Score 326
Copywriter
klaussnow's picture

is putting "wash me" somwthing they do over there in chile? I thought it was an american thing... btw not photoshoped, that is a glass railing.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

adstrike's picture

yes its fake, and is not a mistake is the glass railing.

adstrike
Activity Score 334
Copywriter
A. J. SMITH's picture

'Wash me' is also a British thing.

A. J. SMITH
Activity Score 2822
lsadunb's picture

I like this.

lsadunb
Activity Score 571
Copywriter
roman-schwienbacher.com's picture

big boys , big toys.
we used to write this on cars as youngters, now that you grown up, why not take a building. there are no limits.

roman-schwienba...
Activity Score 1021
Photographer
Rog's picture

Fake? Don't care.
Illegal? So what?
Scam? Big deal.
Photopshopped? Talk to the hand.
Idea? Cool!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

ellehcimeo's picture

oh, excellent! impartial and succinct! i feel a crush coming on!

ellehcimeo
Activity Score 3376
Art Director
hang-the-dj's picture

I concur Rog. Well put.

hang-the-dj
Activity Score 1262
Copywriter
A. J. SMITH's picture

Right on.

A. J. SMITH
Activity Score 2822
littleluki's picture

Nice saying Rog. Some of you guys got to chill out a bit. Whether it is a scam or real work, as long as it is a good idea, it's a good idea. Period. Have some fun, after all it is just advertising.

littleluki
Activity Score 2
Art Director
hang-the-dj's picture

Yep. Maybe Ivan needs to put a warning on the front page 'May contain traces of scams'? Keep the hardcore purists out.

hang-the-dj
Activity Score 1262
Copywriter
A. J. SMITH's picture

Right on.

I really don't care if there scams.

I like it.

A. J. SMITH
Activity Score 2822
seventysixer76's picture

Hey littleluki.

"Have some fun, after all it is just advertising."

That's the whole point. It's not advertising if it's not real.

seventysixer76
Activity Score 105
Art Director
Corona Raymaker's picture

Goddamit how fantastically great!
I love giant prints.

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

felipe_b's picture

Excelente, ojalá gane algo.

felipe_b
Activity Score 11
Creative Director
tom1977's picture

good one....Chileans have a "thing" for dressing buildings....like the scam for lego that won GP in cannes

tom1977
Activity Score 64
Creative Director
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