Agency Network: 
April 2011

Budweiser: Poolball


Ogilvy Argentina developed an innovative action for Budweiser associated to the growth of a new and very singular sport: “Poolball”, an idea that links two great passions of men, nightlife and soccer. 
A giant pool table over 7x3 meters long, with 15 redesigned soccer balls. Two teams of 2 friends standing on top of this huge table playing with the same pool rules. The difference is in “Poolball” you use your feet to shoot and not the club. 
“Poolball” was presented in an exclusive event where over 600 people enjoyed and had fun with this new sport. There were tunnels, foot games and high precision shots together with good music, mirror balls, women and the most sold beer in the world, Budweiser. Fox Sports and ESPN broadcasted live. Poolball is now touring around bars and pubs of Buenos Aires.

Ambient advertisment created by Ogilvy, Argentina for Budweiser, within the category: Alcoholic Drinks.

Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán

Comments (14)

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Highest Rated

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

please tell me this setup tours the metro bar scene...if so, genius

morse's picture
Activity Score 18024

This is just perfect. I really want to play this game, and I will hunt down where I can do that in Argentina.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Mr. Green's picture
Mr. Green
Activity Score 114

Clap clap! Amazing idea and funny video. Too bad the Argentine national team sucks in every single World Cup.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1630

please tell me this setup tours the metro bar scene...if so, genius

RonVerse's picture
Activity Score 207

this is award winning stuff, they created a new sport! wow!

Prof's picture
Activity Score 1449

argentinians really love their bars don't they? ;)

great stuff, easy award

Quite really.

rakel's picture
Activity Score 250

great idea.

Guile's picture
Activity Score 95

Crazy as usual. Great!

Boxey's picture
Activity Score 8879


Helmet Chrome's picture
Helmet Chrome
Activity Score 260

Great creative, horrible beer.

Endeio's picture
Activity Score 270

This is absolutely amazing! Promo, direct, media... Many lions will come

Ivancette's picture
Activity Score 153

THIS IS GREAT REAL WORK!!! Muy bien señores, que insight con dinamita!!!

El que sabe, sabe arte. El que no, es redactor.

Yarp's picture
Activity Score 385

Maybe it's a cultural thing, but in the US pool can be found at almost every sports bar. Some sort of dancing/soccer game would be a closer fit to their nightlife+sports idea. That said, I do think it's a really cool game...

chouette's picture
Activity Score 69

Moccasin effect. Love it.

TatiiiAlmeida's picture
Activity Score 166

It's amazing! I am woman and I want play soccer now drinking some Budweisers lol

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