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Soccer

Agency Network: 
Published/Aired: 
December 2007
Description: 

Ambient advertisment created by FCB, Switzerland for BSW, within the category: Public Interest, NGO.

Children know no boundaries. Drive carefully.

Advertising Agency: DraftFCB/Lowe Group, Zürich/Wallisellen, Switzerland
Executive Creative Director: Keith Loell
Copywriter: Iris Alder
Art Director: Fernando Perez

Comments (6)

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erhanali's picture
erhanali
Activity Score 368

if this is not a magazine ad, it will not work outdoor. Nice idea on print.

"Everyday is one short life"

www.erhanali.blogspot.com/

teenie's picture
teenie
Activity Score 1894

I'm curious - why don't you think it will work outdoors? It makes for a perfect outdoor ad, where people will run over the drawings and think twice about children being out on the street. It puts drivers right in the middle of the ad, where it implicates them. I think that's the strongest part of the concept.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Great concept! Wish it was feasible for public use..

http://www.charlieprattdesign.com

redux52000's picture
redux52000
Activity Score 12

This would actualy work great in my neighborhood. Awesome concept!

HP

Tincho's picture
Tincho
Activity Score 1093

Woow! this is great! ...and they mixed ambient with outdoor prints.

Powerfull.

michelangelo_of_ad's picture
michelangelo_of_ad
Activity Score 408

love the concept, but not the practicality of it...

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