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Scotch hop

Campaign
Agency Network: 
Published/Aired: 
December 2007

Description

Ambient advertisement created by FCB, Switzerland for BSW, within the category: Public Interest, NGO.

Caption

Children know no boundaries. Drive carefully.

Advertising Agency: DraftFCB/Lowe Group, Zürich/Wallisellen, Switzerland
Executive Creative Director: Keith Loell
Copywriter: Iris Alder
Art Director: Fernando Perez
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Highest Rated

teenie's picture

Beautiful and moving. Kudos!

teenie
Activity Score 1894
Copywriter
supersupergirl's picture

i really like these ambient ideas. makes the point.

supersupergirl
Activity Score 294
Copywriter at JWT
Kateter's picture

i like them too.
if they are in high frequency areas they will make an impact.
if they are in some dead-end street (like the drawing appears to be) they are just festival material.

Kateter
Activity Score 2029
Copywriter
jakartatung's picture

Achooooooooo!

jakartatung
Activity Score 94
Client Servicing at Advis
juliangray's picture

great.

juliangray
Activity Score 987
Art Director
teenie's picture

Beautiful and moving. Kudos!

teenie
Activity Score 1894
Copywriter
Ad_me's picture

not as good as the drawing that starts on the blackboard then moves onto the road (thus into danger). hopscotch is already on the road. but overall good campaign. should do well.

Ad_me
Activity Score 80
dr_delgado's picture

Is this an old piece?
I could be wrong, but I've got the feeling I've seen it before.

dr_delgado
Activity Score 2
Copywriter
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