Advertisement

Pack and Go Poster and Carton

Agency Network: 
Published/Aired: 
December 2009
BSA Ambient Ad -  Pack and Go Poster and Carton

Description

The foldable bicycle from BSA was printed on real cartons and placed at key BSA GO outlets in a way that no packing box has ever been before. Customers were drawn to this intriguing poster that could be taken down and folded in to box, ready to take. Succinctly driving home the ease of folding the cycle and it's primary benefit - Pack and Go. A folded version of the carton was also placed at the counter as an information "boxlet" inviting customers to take one home now!

Ambient advertisement created by JWT, India for BSA, within the category: Recreation, Leisure.

Advertising Agency: JWT, India
Creative Directors: Senthil Kumar, Abraham Karimpanal
Art Director: Batul Turab
Copywriter: Arjun
Photographer: Akash Anandh
Log in or register to post comments
davidrx's picture

Cool execution. Very creative!!! Good work

davidrx
Activity Score 3
mokag's picture

nice

mokag
Activity Score 6
Photographer at singapore
yuvanathan's picture

very innovative idea!

yuvanathan
Activity Score 3
Amrit's picture

complete package! :)

Amrit
Activity Score 3
ek kanya's picture

nice! its all about packaging!

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

kalpesh78's picture

nice.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

sreekumarrama's picture

Nice! Congratulations to the team.

sreekumarrama
Activity Score 8
Pushkaraj Shirke's picture

monkey likes this :) smart :)

Pushkaraj Shirke
Activity Score 215
Copywriter at Asymmetrique Communications, Monkeyworks |

http://www.monkeyworks.in/

raulbanderas's picture

COOL

raulbanderas
Activity Score 357
Guest's picture

excellent

Guest
Guest's picture

Excellent

Guest
Featured Content

Latest Collections

Advertisement