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Brown bear

Published/Aired: 
February 2007
 Brown bear

Description

Caption

Get close. With the Ultravid from Leica.

Advertising Agency: Advico Young & Rubicam, Switzerland
Creative Directors: Urs Schrepfer, Daniel Comte
Copywriter: Florian Birkner
Art Director: Roland Scotoni
Photographers: Stephan Schacher, Steve Bloom, Ardea, NHPA
Art Buying: Verena Rentsch
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Highest Rated

drizae's picture

This is fantastic! What a lovely way to approach 'Getting closer with a lens'.

drizae
Activity Score 503
Copywriter |

Fail Harder.

raaviiii's picture

looks good... good idea & execution... much better to Nokia 93 series.... AY&R is really doin well...

raaviiii
Activity Score 39
Art Director |

ravi shanker

instinctive traveller's picture

i don't know... do we need to rough up the edges or something? it looks too neat for comfort. http://kettleandmug.blogspot.com

instinctive tra...
Activity Score 149
Copywriter
Minimum's picture

If you look closely. They didn't fold the picture, they just folded the board and put the picture right on it because the picture is still perfectly visible through the folds

Minimum
Activity Score 1430
Graphic Designer |

---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

me thinks's picture

Holy mackerel! That’s incredible.

me thinks
Activity Score 722
Copywriter
picturejockey's picture

Nice. Reminds me of the campaign by Kodak showing oversized things to advertise the new zoom capabilities of their camera

http://www.picturejockey.com

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

RahoolTalukdar's picture

The 1...

This is really good.....
Excellent work guys....

RahoolTalukdar
Activity Score 108
Copywriter |

Thinking what to think

truecopy's picture

Rly nice...

truecopy
Activity Score 399
Copywriter |

"Sex sells. Truth even better." - A friend

Desi's picture

Not bad.

Desi
Activity Score 1042
chimie's picture

***** (5 stars)

chimie
Activity Score 156
Copywriter
Dick Huges's picture

My name is Dick Huges and I approve this campaign.

Dick Huges
Activity Score 937
Copywriter
addyhoch10's picture

wow!
i really like this campaign

addyhoch10
Activity Score 2592
Art Director
Jet Propulsion Lab's picture

You don't need the guy looking through the binoculars. No need to show product twice here.
Guy. Bear. Accordion bellows. Line. Product shot. Done!

Jet Propulsion Lab
Activity Score 10679
Copywriter
Endeio's picture

I'll give it 8/10 cause it's so fresh.

Endeio
Activity Score 270
Copywriter
drizae's picture

This is fantastic! What a lovely way to approach 'Getting closer with a lens'.

drizae
Activity Score 503
Copywriter |

Fail Harder.

zerej's picture

hmmm...
does this folding stuff has something to do with the lens? if it would be the case i would even like it more.....

zerej
Activity Score 14
Art Director
Rog's picture

Yes. Great.
I love my job even more.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

tyraptos's picture

Rawr. I like it. But the landscape isn't really folded up, is it?

Tyra

tyraptos
Activity Score 74
Other
Rog's picture

Would work brilliantly on 'double' city buses with that concertina bit in the middle.

Was used in Australia some years back to promote a new toothbrush with a flexible head.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Killer Kowalski's picture

Very good.

Killer Kowalski
Activity Score 394
Copywriter
simpsonson's picture

goody!!! straight and just one simple thaught...

simpsonson
Activity Score 136
Copywriter
barkers's picture

Nice - I like. that simple. well done

barkers
Activity Score 12
Art Director
Rog's picture

Idea of the month, for me!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

lsadunb's picture

Great!

lsadunb
Activity Score 571
Copywriter
phantom_2015ad's picture

a very creative concept ...

phantom_2015ad
Activity Score 20
Other
ooops's picture

spend me 3 seconds to get the idea
very briliant

ooops
Activity Score 448
Other
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