Virtual reality USA

Agency Network: 
December 2014

Discovering a virtual reality USA with British Airways


The campaign, which has covered the city centres of in Milan, Frankfurt and Paris, allowed European customers to test out the technology by riding a bucking bronco in Texas, roller-skating down a Californian boardwalk and ice-skating in New York’s Bryant Park.

Ambient advertisment created by ProjectionArtworks, United Kingdom for British Airways, within the category: Transport.

Advertising Agency: ProjectionArtworks, UK

Comments (5)

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@minas_mars's picture
Activity Score 1726

Nice use of Oculus Rift.

I'm gonna try say something positive

kleenex's picture
Activity Score 50502

not bad.

damnson's picture
Activity Score 11517

Good idea.

An axe murderer of ads.

Dzsoi's picture
Activity Score 8532

Technology is smart, ambient is nothing special.

Diego Zarulli's picture
Diego Zarulli
Activity Score 82

In my opinion Airlines and advertising agencies are going in the right direction in stimulating to travel:

In this ADV (and in another one I'm watching in these days) people can feel the emotions of travelling and, when the sensation ends (in that case removing the viewer 3d) they, maybe, want to feel again that emotion...and to do so, the must travel.