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Low fat cheese

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Ambient advertisement created by Grey, India for Britannia, within the category: Food.

Advertising Agency: Grey, Delhi, India
Creative Director: Shalini Dam
Copywriter: Arko Provo Bose
Art Directors: Sanover Srivastav, Pawan Pathak
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Guest's picture

Good, gets your attention.

Guest
hidearshake's picture

it's great.
A simple idea needs no explanation.

hidearshake
Activity Score 132
Copywriter
Guest's picture

Good, gets your attention

Guest
Guest's picture

very good beard

Guest
Guest's picture

fab! Minimum Cannes finalist

Guest
Guest's picture

Good! gets your attention.

Guest
tantrik_indian's picture

Scam. The trains are long distance. There will be just one place where they can place it in a compartment. Will anyone understand what 52 1/2 means? Doubt it. Looks like the Copy, AD and the Exec got their pics taken. Shoot me.

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

Guest's picture

Bang Bang... You asked for it tantri...eh. whatever u r!

By the way..fine idea...Kind of smart though

Guest
Nikhil Guha's picture

i agree with the Guest commentator.
Very Good Beard.

Nikhil Guha
Activity Score 12
Grey Worldwide, New Delhi
NatalieM's picture

I love odd placements such as this.

And yes, that's one mighty beard.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com/

NatalieM
Activity Score 1685
Topolewski |

-Natalie
http://www.nataliemarion.com

arvin's picture

SIMPLE IDEA :)

arvin
Activity Score 341
Guest Commentator's picture

hmm... did they actually do this? did indian railways allow this? or is this scam???

Guest Commentator
Activity Score 58
Ad_boy's picture

You are eiother on drugs or you must work for the agency that did it. What can you possibly see in this that makes it a Cannes finalist? The problem is that you can do this kind of thing for almost any type of brand. And there is absolutely NO appetite appeal whatsoever - which food advertising kinda needs, don't you think?

Ad_boy
Activity Score 95
Copywriter |

_______,
^ ^

Guest's picture

the man at left looks like a werewolf omg

Guest
Guest's picture

Scamasutra!!!!!!!!!!!

Guest
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