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Bring the problem to the light of day

Agency Network: 
Published/Aired: 
August 2009
 Bring the problem to the light of day

Description

Caption

Stating the truth is often the first step in solving the problem of sexual harassment…
PROBLEM: Most people do not realize that non-physical violence is also a form of abuse. Even if the recognize it, they do nothing about it. Unwanted verbal or physical behavior of sexual nature often leaves invisible consequences.

SOLUTION: To prevent the violence and alarm the audience people need to speak about the problem – BRING IT TO THE LIGHT OF DAY.

Advertising Agency: Imago reklamna agencija, Zagreb, Croatia
Creative Director: Vanja Blumenšajn
Art Director: Saša Perić
Copywriter: Vanja Blumenšajn
Other additional credits: Iva Kaligarić, Marina Jelić, Darko Bosnar
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tirthomitro's picture

fabulous!!!!!!

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Nice - Great use of media - Love the interactiveness of it.

Guest
Guest's picture

juste perfect

Guest
Wordnerd's picture

cool. the ad telling you what to do could be a little more interesting, though. if you don't read the first part, you won't get the whole thing

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

You mean the part right on the ad that says "Lift the ad towards the light"? That's just about the only thing on the front, so I wouldn't think it too easy to miss.

Guest
Wordnerd's picture

in a wonderful world where people read every ad they come across, maybe.

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Fantastic idea! Very well done.

Guest
pindaro's picture

niiiice

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

Guest's picture

its ok. a little gimmicky

Guest
Arkadiusz's picture

splendid work

Arkadiusz
Activity Score 1275
Other at Agencja Reklamowa Anny Turkiewicz / Anna Turkiewicz Advertising Agency |

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

silvi's picture

Muy buen uso del soporte.

silvi
Activity Score 4172
Copywriter
Guest's picture

Better "BRING IT TO THE CANNES"!

:-Djindja

Guest
warreno's picture

Bloody clever and an important message, too.

warreno
Activity Score 222
Guest's picture

Nadie lee el periódico a "contraluz", buen aprouch.

Guest
Guest's picture

I do agree that it is a little gimmicky, but in the best sense. It takes advantage of a feature of the materials used for advertising, and it almost surprises the reader once they see the image, hopefully cultivating curiosity.

Guest
Grace Bastien's picture

Cute. Very very cute.

Grace Bastien
Guest's picture

Works for me.

Guest
opposite of u's picture

too complicated in the rush world we live..who would spare enough time to pay attention on both sides of paper, direct it to the light, reverse it, read again....not sure about that...at least it's somehow original...but not sure about votes..too much guest votes...happens all the time with this agency, don't u think....?

opposite of u
Activity Score 301
copywriter
Guest's picture

it doesn't take much to get it: all you need is to see the ad in the newspaper, try to turn the page and then see the front and the back combined providing the whole message. but why are we speaking in english, you sad sad person?

Guest
Guest's picture

Haha, 52 glasa. Imago je najpopularnija agencija na ovom site-u. Cijela agencija glasala.

...jadno.

Guest
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