Breast mouse pad

August 2006

To raise public awareness of breast cancer, special mouse pads were placed in select internet cafes across Hong Kong — promoting the importance of early detection through self-examination.

Examine regularly

Advertising Agency: Grey, Hong Kong
Creative Director: Keith Ho, Paul Chan
Art director, Copywriter: Paul Chan
Production manager: Sammy Chau

Comments (19)

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Mtl Dave's picture
Mtl Dave
Activity Score 274


Oxo's picture
Activity Score 52

I am not sure this mousepad is targeted at female internet users.
Looks more like something a guy would buy for the visual, then say "yeah I participate in Breast Cancer awareness"

Zulu's picture
Activity Score 84

I want one of those.

And I don't even have a mouse, I use the trackpad.

MADE in the USA's picture
MADE in the USA
Activity Score 434

I'm sorry what were you saying??

Cindy's picture

That is fantastic ! Breast cancer is a serious issue for women and i love the shock value of this idea. Brilliant work.

Tee's picture

Wow. That's a real winner !

Stunning !

MrPeach's picture

I love it! I'll take two please!

whitespace's picture
Activity Score 1953

I prefer the Axe mousepad idea.

I reckon these will get stolen too, I guess. The full frontal might be a little uncomfortable for some people.

Paul Chan's name is everywhere.

Guest's picture

Nice try. Jury'll like it, huh?

mikelite's picture
Activity Score 1031

I don't think it's 100% fair or equal to compare this to the Axe one, but something about this feels too simplistic. But, again, gotta give 'em credit for getting the message out in an original way.

KK's picture

Idea been used before (in thailand).

shockr's picture

The difference between HK and Thailand is that in Thailand, they probably used a ladyboy (transvestite) instead!

azndrew's picture

kinda dumb, as males outnumber females at internet cafes 3:1

Guest's picture

scam, scam, scam, scam, scam, scam.

Hernan's picture

Thats been done by bbdo puerto rico. Nice idea but its been done...
check it out

Byte's picture

I make this idea in year 2001.
New york festivals finalist.

ellty's picture
Activity Score 14

Not clear enough...Wrong place to reach the target as well I think. I imagine more the guys visiting porn sites being very happy about having a mouse pad with breast. I also reminds me of something Axe did ( I think it was Axe...), the mouse pad was a skirt and the mouse was under the skirt.So it looked like you were doing naughty things to a demoiselle when

ooops's picture
Activity Score 448

i think some of the old man/women do visiting cc
even kids also surf internet at cc
targeting group is blur
the shouts from the images (which digest at first) may be reject by some people