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lorsdana's picture

amazing!!

lorsdana
Activity Score 81
Graphic Designer
AndresBotero's picture

i like it, but i want to see the sales results!!!
"Colombia es pasion"

AndresBotero
Activity Score 78
Creative Director
Nthngmn's picture

i smell an account exec.

Nthngmn
Activity Score 626
Art Director
klaussnow's picture

sorry, my geriatric eyes couldn't see clearly, not to mention the shaking of my hands.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

sloppy4's picture

how about the filling of your Depends?

sloppy4
Activity Score 1492
klaussnow's picture

they're coming along, one more cup of prune juice and I should hit the jackpot.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

ellehcimeo's picture

klauss, you left yourself wide open on that one...

ellehcimeo
Activity Score 3376
Art Director
Chris's picture

i was going to say the same.

The majority of ppl who buy conserves are elderly, they would have trouble reading this.

Chris
Activity Score 1935
Art Director
deep_tracy's picture

are you sure about that? in south africa?

deep_tracy
Activity Score 588
Copywriter
Chris's picture

mabey im mistaken, not sure about sa

Chris
Activity Score 1935
Art Director
ellehcimeo's picture

that's a really interesting way of promoting jam. now, how the hell am i supposed to know how many days my bread will keep? that's usually the spot where the freshness date is stamped. maybe they stamped it somewhere else on the packaging. maybe one day i'll stop searching for the freshest loaf.

ellehcimeo
Activity Score 3376
Art Director
Tim Weasle's picture

So that's what that red spludge was on the bread tag. I think this is a bit small. If you had never said to me that, that was a tasty strawberry jam slice of bread, I would still be guessing. However as that is a fairly well known brand in SA and a lot of people associate the brand with jams, I don't think it would have been the worst thing in the world to have the logo (actually legible) top of mind when buying bread.... then again, why didn't they just have product displayed by the bread.

Tim Weasle
Activity Score 72
Art Director
deep_tracy's picture

genius!

deep_tracy
Activity Score 588
Copywriter
hang-the-dj's picture

This is a cool idea, but I think most people wouldn't notice it until they got home and went for a slice, using the jam they already bought when they were just shopping.

hang-the-dj
Activity Score 1262
Copywriter
mikelite's picture

yeah, it's a little small for me too. great idea, not so great execution

mikelite
Activity Score 1031
Copywriter |

http://mikelightman.com/blog

Laurent's picture

the simplest and most on-target comment!

I think the market research was well done but the solution just might not be right. When you're used to ignoring such an insignificant object, changing it's colour won't necessarily bring attention to it. However I could be wrong. I too would like to see the sales results.

Laurent
Activity Score 279
General Manager at White Rabbit
deep_tracy's picture

i don't think it will be ignored. consumers (including me) are used to looking for the expiration date on those clips.

deep_tracy
Activity Score 588
Copywriter
Flash1's picture

Flash1

Stunning what an ingenious idea. And, in response to Ellehcimeo, just like all other foodstuffs,
expiry dates can be printed on the packaging. Come on folks we are looking for new advertising
mediums and this is creatively fresh! Well done Pippa

Flash1
Activity Score 2
Copywriter |

Flash1

ellehcimeo's picture

i know. i addressed that in my comment.

ellehcimeo
Activity Score 3376
Art Director
kc_brock's picture

pretty good thinking.

you win the award for most pictures used to explain how a plastic piece is attached to a bag.

kc_brock
Activity Score 703
Art Director |

rd

Shut Theory's picture

well, a new medium? yes, an engaging execution? not so much... this is what its all about, finding new media to advertise, or advertise in unexpected places... although its genius, i dont appreciate it, it only adds to the noise that ads are causing in further envading our privacy!

http://shut.elmota.com

Shut Theory
Activity Score 515
Other |

regards_______________________
http://shut.elmota.com

elmikel's picture

I wouldn't notice it. It's way too small to catch your eyes. Though it's not a bad idea, I don't believe it's effective. And would a thing like that cause a lot of buzz? I don't think so.

elmikel
Activity Score 1147
Illustrator
deep_tracy's picture

you probably wouldn't notice it while you're buying anti-fungal cream in the adjacent aisle. it's specifically meant for those picking up bread?

deep_tracy
Activity Score 588
Copywriter
ellehcimeo's picture

lol! got a bit of an itch do you? a bit of the green? oh, i love your comment so much!

ellehcimeo
Activity Score 3376
Art Director
deep_tracy's picture

i love you too, honey. i mean strawberry jam.

deep_tracy
Activity Score 588
Copywriter
elmikel's picture

and who is not? It's just a lot of things you're buying, not just bread, and you usually take it automatically, without thinking too much, not even concentrating on that little thing...

elmikel
Activity Score 1147
Illustrator
DarkSide's picture

Good try, but I believe that won't get noticed

DarkSide
Activity Score 1066
Other
addyong's picture

Nice!

anyway, it's still 'practicle vs creative'= creative wins!... just for the sake of award.

addyong
Activity Score 155
Art Director |

Give Me a Hell Yeah!!!

Rog's picture

Lovely POS idea.
That would stand out pretty well in store
Anyway, I love ideas that don't mind waiting to be found.
Gives the campaign extra legs.
And, the longer they're under your nose, the bigger the 'ding!' when the penny drops.
Noice!

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

deep_tracy's picture

well said.

deep_tracy
Activity Score 588
Copywriter
Clint's picture

"Research identified that consumers are most likely to buy a spread for their bread when they are in-store"

Uh .. I could have told them that without much research.

Clint
Activity Score 51
RBLM
arsonizta's picture

that's a very good idea.

arsonizta
Activity Score 18
Web Designer/Developer at University of Santo Tomas
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