September 2007

As one of the main partners of the Lotto Cup 2007 in ice hockey, Topvar beer had in addition with logos all over the arena also special designed trumpets designed as beer bottles (and used for cheering for your team) distributed among the crowds.

Advertising Agency: Istropolitana D'Arcy, Bratislava, Slovakia
Creative Director: Peter Darovec
Art Director: Vladimir Durajka
Copywriter: Katarina Popracova
Product design: Rado Minjarik

Comments (16)

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MMM's picture


new age advertiser's picture
new age advertiser

bang on!

mapliopl's picture
Activity Score 146

where's the guy drinking from though? There's a green thing in his hand that looks exactly like a bottle...

intovisual's picture
Activity Score 24

WOW! You're right. That is a bottle. A plastic bottle.

fractalrene's picture
Activity Score 1504

Excellent cameo.

mpared's picture
Activity Score 562

nice work well done !!!

maurice's picture

Heineken did this during the world cup in Germany.

The Germans banned this one out of the stadiums because another beerbrand was topsponsor:

So, Heineken came up with this brilliant idea (click and scroll down):

Salet's picture
Activity Score 288

It's the same problem, but different, improved upon solution. I saw this earlier today and had to come back and comment because it's such a great idea. Be prepared to be copied.

Guest's picture

this is awesome. would be even better if these were filled with beer and you could twist off the bottom when the bottle's empty and make some noise. then again this would probably not be realisable

gienel's picture
Activity Score 339

and thats new, well done.

j2mango's picture
Activity Score 534

it still alive?

andrej dwin's picture
andrej dwin
Activity Score 937

no they're not.
but there's still two agencies in the world who use the name - Romanian "D'Arcy" (if they didn't rebrand, meanwhile) and "Istropolitana D'Arcy" in Slovakia.
the reason is simple: noone ever wrote a formal letter giving note that the name is dead and shouldn't be used anymore and the agency owners don't want to hear about changing the name (what for? is their reply)
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elmikel's picture
Activity Score 1147

it's not my favourite beer but thanx god they have a new bottle and a new etiquette now because that one looks really awfull...anyway, quite a good idea. I like it!

truecopy's picture
Activity Score 399

Brilliant work guys. Keep it up.

"Sex sells. Truth even better." - A friend

Artchique's picture
Activity Score 166

Great idea. Bravo

ooops's picture
Activity Score 448

a successful illegal "trespassing"