Comments (5)

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lord_feiser's picture
Activity Score 18

Sorry but i cant figure out anything from this, and where its heading.

Lord Feiser
Angel of The Bottomless Pit

Guest's picture

Can' read French. -_-

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andrej dwin's picture
andrej dwin
Activity Score 937

it tells you that plastic belongs to the yellow can and to drive that point home they obviously painted some plastic item yellow to establish a memory link between plastic bottles etc and the color yellow.
it's not too complicated in my opinion, but except that I can see how it works (and it does), I can't see much of a new and big idea here.
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elmikel's picture
Activity Score 1147

I like this campaign. You don't need any stylish execution for this brief, it's just it has to be effective and this is simple and straight to the point. I think the link between plastic bottles and yellow can is now established in the heads of Parisians.

Jiki's picture

Well this is not a breaking new idea, but anyway it should work.