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lord_feiser's picture

Sorry but i cant figure out anything from this, and where its heading.
Merci

lord_feiser
Activity Score 18
Copywriter at Copywriter internship |

Lord Feiser
Angel of The Bottomless Pit

Guest's picture

Can' read French. -_-

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andrej dwin's picture

it tells you that plastic belongs to the yellow can and to drive that point home they obviously painted some plastic item yellow to establish a memory link between plastic bottles etc and the color yellow.
it's not too complicated in my opinion, but except that I can see how it works (and it does), I can't see much of a new and big idea here.

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andrej dwin
Activity Score 937
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elmikel's picture

I like this campaign. You don't need any stylish execution for this brief, it's just it has to be effective and this is simple and straight to the point. I think the link between plastic bottles and yellow can is now established in the heads of Parisians.

elmikel
Activity Score 1147
Illustrator
Jiki's picture

Well this is not a breaking new idea, but anyway it should work.

Jiki
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