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Book DM, Everyone has a novel in them

Published/Aired: 
April 2007
 Book DM, Everyone has a novel in them

Description

In line with Nedbank's "Make Things Happen" strategy, we sent these books to prospective and existing Nedbank clients. Each book was personalised with the recipients name and read "A novel by" on the cover. When they opened it, on the first page it read "Everyone has a novel in them. Start yours." The rest of the book was of course blank.

Advertising Agency: Net#Work BBDO, South Africa
Creative Director: Julian Watt
Art Director: Sean Harrison
Copywriter: Tim Beckerling
Photographer: Brian Gibbs
Production: Clinton Mitri
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theredm's picture

...and banks have what to do with novels?

theredm
Activity Score 252
Graphic Designer
addyhoch10's picture

maybe you'd have to know 'Nedbank's "Make Things Happen strategy"' to get the link to the bank.
i don't know it either so i'm asking the same.

anyway, i'd like to get a book like that.

addyhoch10
Activity Score 2592
Art Director
tadkamaarke's picture

They need a more 'novel' idea..

tadkamaarke
Activity Score 93
Copywriter
Bruno's picture

What has this got to do with banking? Just another kak idea.

Bruno
Activity Score 18
Art Director
jungleraven's picture

nice thot. but uncooked.

jungleraven
Activity Score 291
Copywriter |

Sell the sizzle, not the steak.

The name is White's picture

In a nutshell, Nedbank's "Make things happen" strategy is the
belief that anyone can make their dreams come true, with a little effort and faith.
The connection with the bank is that they are glad to be part of your dream,
and the fact that with Nedbank, it is easier to achieve your goal.

///////////////////////////////////////////////////////////////////////////////////

The name is White
Activity Score 82
Copywriter |

To write is to be the PUPPET MASTER of brainless sheep.

The name is White's picture

They believe in greatness. Get it?

///////////////////////////////////////////////////////

The name is White
Activity Score 82
Copywriter |

To write is to be the PUPPET MASTER of brainless sheep.

Made Of Ideas's picture

Oh, I see why banks have so many fees...

Made Of Ideas
Activity Score 100
Graphic Designer
theredm's picture

Hahaha! Comment of the day!

theredm
Activity Score 252
Graphic Designer
galnextdoor70's picture

The fact that a bank should not be directly connected with a novel makes the strategy all the more 'novel'. It will trigger intensified word-of-mouth communication that will beef up the brand's viral marketing. It keeps the Nedbank brand visible in every customer's home or office. Wish i could have one!

galnextdoor70
Ghabbirh's picture

The " Make things happen" really gets people to believe in banking in Nedbank and the bank has shown that they don't just say it but they Make things happen

Ghabbirh
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