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Vibe's picture

Very interesting~

Vibe
Activity Score 230
Art Director
addyhoch10's picture

kinda rude. imagine a woman whose breast had to be taken off reading this 'losing one can be this easy' card.

i think this is slightly crossing the thin line between a good idea and bad taste. but if it helps to get women's awareness for breast cancer it's ok

addyhoch10
Activity Score 2592
Art Director
Vibe's picture

I think it can be so much interesting like when you open it it says losing ya tits can be this easy, and when you close it back it says gaining it back can be easy too, lose ya tits, gain it back, lose ya tits, gain it back....

Vibe
Activity Score 230
Art Director
pixelbomb1's picture

you're retarted. It's NOT A GAME. (Sorry ladies he's young)

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

addyhoch10's picture

i bet you know nothing about breast cancer vibe

addyhoch10
Activity Score 2592
Art Director
pixelbomb1's picture

of course not. he's never seen a breast before, he was bottle fed.

pixelbomb1
Activity Score 2385
Other |

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture

Vibe, you aren't being funny. More like ignorant.
You can't get your breast back after you've had it removed. And it's quite a traumatic event for a woman to go through.
Shame.

ellehcimeo
Activity Score 3376
Art Director
kandi's picture

sucks.

kandi
Activity Score 204
Art Director
Daryllee's picture

I think its quite a nice idea and i think it will work. Some of my friends were the victims of Breast cancer and after they saw this, they said its ok and actually its a nice idea and its a fact. So overall, its a good one.

Daryllee
Activity Score 56
Other
jennywhx's picture

the idea itself is nice, but should consider more for the copy.
perhaps some line that show sincerity to help? since this might be a sensitive issue and women are sentimental. In the copy, i don't feel any sincerity, i feel....hey look you could lost yours this easy and hey you need to be careful ya else u might lost yours as easy as this.

jennywhx
Activity Score 1142
Other |

http://jennywhx.blogspot.com jwhx:Visionary

swat's picture

who reads a long copy?

swat
Activity Score 355
Daryllee's picture

I agree with Jenny, you are correct...

Daryllee
Activity Score 56
Other
cwiss's picture

yeah this needs some context in the body copy. and a line on the outer i think.

im not to sure if i get the relation between unhooking the string to breast cancer. seems they found a piece which represents breasts but havent thought the idea fully through?

im all for interaction but it doesnt do it for me.

cwiss
Activity Score 74
Art Director at Freelancing
cwiss's picture

ps - you'd be suprised at how many people read long copy. when you have time to read copy in pieces such as dm then you'll read it. long copy at tube platforms is great.

of course you wouldnt think of putting them on 48sheets.

theres a place for long copy.

cwiss
Activity Score 74
Art Director at Freelancing
ellehcimeo's picture

I'm fairly certain this is an invitation, not an ad.
You would read it if you received this in your mail slot and you were being invited to go to this event.
It's not about the string, it's about not seeing the round shape that the string was attached to. ie: you had two breasts, you get breast cancer in one of them, they remove it, now you only have one.

ellehcimeo
Activity Score 3376
Art Director
spart1968's picture

Works for me. There's no point being too delicate and trying not to offend people. Considering cancer (in all its forms) will effect 1 in 3 of us, then awareness is better than ignorance. Copy could have been a little more tactful though.

spart1968
Activity Score 12
Creative Director
atulspande's picture

kalla yaar kalla. visualisation is great !!!!

atulspande
Activity Score 180
Art Director
vicky89's picture

does anybody know when this was published?

vicky89
Activity Score 12
student |

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