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braindrain's picture

Nice thought, although I remember VW getting busted for an ad that showed the Toureg pulling a camper that it turned out it couldn't pull.

braindrain
Activity Score 240
Copywriter
knutt's picture

I like it, but it's better without touareg and logo on the plane..

knutt
Activity Score 8
Copywriter
the_ashlands's picture

i second that...tag and logo would have been much better suited elsewhere...maybe top left

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

rubberstamp's picture

yeah logo on the plane is slapping someone and abusing them too...

rubberstamp
Activity Score 66
Graphic Designer
astromax's picture

i agree. the logo is overwriting and didactic. i don't like this ad at all...nothing so special, nor original!!

astromax
Activity Score 10
Copywriter
Mo's picture

Why the logo is there? Weird. Didn't make sense to me.

Mo
Activity Score 648
Art Director
popdistortion's picture

Nice if they really did it but the ad itself is not that great.

popdistortion
Activity Score 1592
Adaddicted's picture
Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Sick-of-adS's picture

I think its too forced, a bad direction of dramatizing the strength of the car... maybe if the plane wasn't so obvious the ad would have been better... coz the photo looks so real and lost the dramatic sense... and ofcourse this would never happen in reality...
seen better, actually excellent ads for Touareg!

Sick-of-adS
Activity Score 250
Art Director
Ranker's picture

This is ridiculous. VW would have never approved such a wrong idea.
Im pretty sure this is the work of some student who is discovering how to use Photoshop.
I'm not even ranking it.

Ranker
Activity Score 18
Marketing Manager
fifthbullet's picture

what makes u guys think this is an ad?
google "touareg+747" will lead to over a million sites that talk about this event
and i surprise that someone suggest the logo to be elsewhere...

ridiculous is the one who did not do homework and comment.

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

AdDavid's picture

this is an event n was shown on TV. good PR exercise.

AdDavid
Activity Score 406
Other
maheshthampi's picture

nah

maheshthampi
Activity Score 4
Graphic Designer
nand kishore's picture

itz ok considering SUV.

nand kishore
Activity Score 95
Art Director
Capitalist's picture

"We open on an air-port, all of a sudden we see a 747 reversing towards the take off area or we see
the plane picking up the speed almost as if it's going to fly off in reverse...as the camere zooms
out we realise that...the plane is being pushed by a VW Touareg" I think i've seen an ad like that..
probably ten years ago...now about this one...whether it's an ad or not...It has been done before.

Capitalist
Activity Score 132
Copywriter |

No idea's too bad...

Justin's picture

Yet another hyperboly on strength, nothing new.

Feels contrived, and not very appropriate.

Justin
Activity Score 176
Art Director
val's picture

nice but somebody said that this was done by top gear,so it's was their idea,and the agency
didn't really do this.

val
Activity Score 93
Other
purplesimon's picture

Ok, once and for all: this is NOT an ad.

Here's a news story with the same photo on: http://www.askaprice.com/torque-article.asp?article=VW_Touareg_tows_Bo....

It was a PR stunt done at Dunsfold Aerodrome, where the UK television programme Top Gear is filmed.

Who owns the rights to this photo? Or was it from a Royalty Free website?

purplesimon
Activity Score 473
Copywriter at Euro RSCG
ChrisHaycock's picture

I can confirm that the news story we ran on our site as mentioned on the post above was an official press release from the Volkswagen Press Office.

The photographs (one of a series of 4) to accompany the story were released copyright free for editorial purposes only.

Regards,

Chris Haycock
Online Marketing Manager
Askaprice.com

ChrisHaycock
Activity Score 2
Marketing Manager
Lakshman Khude's picture

its repetaition of range

Lakshman Khude
Activity Score 8
Art Director
sony_bpp's picture

It's great to watch this...very nice!!!!

sony_bpp
Activity Score 2
Other
njae's picture

the idea's over-exaggerated. but ranker's got issues. so sure of yourself and shit. its depressing. piss the hell off small fry.

njae
Activity Score 68
Art Director
picturejockey's picture

"The car comes with a tow bar that can come very handy while at the airport..."

picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

thecopyshop's picture

All said and done this drew so much of comments. VW can be happy.
I too agree there's noting new to it. Just anybody's thought.

thecopyshop
Activity Score 26
Copywriter |

(Ideas)n

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