7 Questions to yourself

Agency Network: 
October 2015

7 QUESTIONS TO YOURSELF | Holographic Performance


Holographic show "7 Questions to Yourself" — a first of its kind performance combining artistic choreography and cutting edge technologies was held at the Stanislavsky Electrotheatre, Moscow. The ballet dancer and holographic imaginary interacted to reveal the brand new BMW 7-series.

Ambient advertisment created by Departament, Russia for BMW, within the category: Automotive.

Advertising Agency: Departament New&Wow Marketing, Moscow, Russia
Creative Director: Petr Ivanov
Art Director: Pavel Nedostoev
Event Director: Yulia Sigunova
Event Producer: Vlad Alexandrov
Copywriter: Oleg Bootkovsky
Video Content / Visual Effects / Technical Support: Sila Sveta Studio, Holographic Technologies

Comments (1)

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kleenex's picture
Activity Score 50204

So what if we have nice work by the ballet dancer I have to ask the big question here as to why all that splash for an automobile.