Agency Network: 
November 2009
BlueCross Ambient Ad -  Sanitizer


Brief: Raise awareness about the benefits of extended health coverage.
While we often think about the things that we can do to prevent illness like watching our diet, exercising and avoiding the spread of germs, we don’t always consider the importance of having health insurance. At the peak of flu season, Pacific Blue Cross gave shoppers a place to cleanse their hands with a helpful reminder to look after their health.

Associate art director Daryl Gardiner

Ambient advertisement created by DDB, Canada for BlueCross, within the category: Health.

Advertising Agency: DDB Vancouver, Canada
Creative Directors: Dean Lee, Cosmo Campbell
Art Director: Daryl Gardiner
Copywriter: Jeff Galbraith
Producer: Amanda Dring
Account management: Brett MacFarlane, Marie-Carmen Abesamis
Media Agency: OMD Vancouver
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morse's picture

If this is a real dispenser it's really great!

Activity Score 18024
Art Director |

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Mgronsdahl's picture

Thanks for the feedback - Yes - they are real dispensers

Activity Score 3
Marketing Manager
slip's picture

ooh nice o la

Activity Score 919
designer |


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