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Black cloud

Published/Aired: 
January 2007
 Black cloud

Part of Collection

Description

Caption

Drive one day less and look how much carbon monoxide you'll keep out of the air we breathe.

Advertising Agency: Ogilvy, Beijing, China
Creative Director: Doug Schiff
Art Directors: Kama yu, Teng tong hoe
Copywriters: Doug Schiff, fei zhao
Photographer: Kenny Chai
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pieter's picture

that is very cool. I like it

pieter
Activity Score 216
Art Director
amit parekh's picture

nice... i like it

amit parekh
Activity Score 283
Art Director
Noyel's picture

Very cool!!!

Noyel
Activity Score 24
Creative Director
varatphong's picture

Great! Makes you want to cycle to work everyday. I feel better about my nights in drinking tea.

Varat
http://www.puerhcha.com

varatphong
Activity Score 78
Other
rodadv's picture

que buena, me gusto. Genera impacto ademas.-

rodadv
Activity Score 18
Copywriter
Rog's picture

Great stuff, cleverlings.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Chocolat's picture

now thats what i call a goood idea! very very nice! :)

Chocolat
Activity Score 286
Art Director
picturejockey's picture
picturejockey
Activity Score 658
Creative Director at RK Swamy BBDO |

http://www.picturejockey.com
View Navin Harish's profile on LinkedIn

LetitbeKNOWN's picture

FKING A

LetitbeKNOWN
Activity Score 36
Art Director
Fallon's picture

powerful.

Fallon
Activity Score 108
Creative Director
puppiepoppy's picture

This is really really refreshing! I think this stunt works particularly well in China. Wished I was there on site to see how the 'cloud' fills up!

puppiepoppy
Activity Score 1634
Creative Director |

www.michaelwongcc.com

popdistortion's picture

For me sitting here it's quite funny seeing that and knowing exactly where that car is parked. Yep... works well for China.

popdistortion
Activity Score 1592
fifthbullet's picture

great work...

fifthbullet
Activity Score 186
Art Director |

criticize is way easier than create. use more brain.

besoz's picture

awesome i love it good job

besoz
Activity Score 48
Art Director
Disco Munky's picture

That's pretty good.

8/10

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

A. J. SMITH's picture

I like it, looks cool as well, a big black buble cloud.

9/10

BUGGERS

A. J. SMITH
Activity Score 2822
Stigset's picture

this very, very good. extremely cool way to visualize how much were are poluting

Stigset
Activity Score 1454
Art Director
iwaseem's picture

yes
that's cool
but why old car
i think the new dosen't make that diffrence with old
and most of the cars now are new

iwaseem
Activity Score 28
Graphic Designer
Disco Munky's picture

I wouldn't have said it's a old car. Maybe you just drive a really fancy car. Ever thought of that?

.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Leandro's picture

gold!

Leandro
Activity Score 117
Art Director
dookievil's picture

excelente

dookievil
Activity Score 92
Copywriter
AndresBotero's picture

MUY BUENAAAA!!!!

BTL first...

AndresBotero
Activity Score 78
Creative Director
elmikel's picture

I won't be very original with my comment but this is great!

elmikel
Activity Score 1147
Illustrator
fensex's picture
fensex
Web Designer/Developer
LisAD's picture

as we say in Norway: dritbra!
(which means something like crap-good)

LisAD
Activity Score 446
Art Director |

"the art director says: whatever I say"

gibshellenberger's picture

nice idea

gibshellenberger
Activity Score 157
Creative Director
Advertising Pawn's picture

This is amazing.

http://adpawn.ovh.org

Advertising Pawn
Activity Score 419
Other |

_________________________________

Join the rarely updated ad orgy here: http://www.advertisingpawn.com

Vudu6's picture

Isn't it brilliant when no one has anything bad to say!
Clap Clap Ogilvy Beijing.
:)

Vudu6
Activity Score 81
Copywriter
Oz's picture

Stunning effect.

Oz
Activity Score 60
1 Nigga's picture

This some cool shiet!!!. Kudos to the niggas who did it.

Holla at my polluted brain niggas!!!

1 Nigga
Activity Score 46
General Manager
Jet Propulsion Lab's picture

Fo' sho, fo' sho.
Yo my nizzle, if you was to rip a fart of you lifetime, would it come out as black as this balloon?
Or you just pretendin' to be one? Jus askin'...

Jet Propulsion Lab
Activity Score 10679
Copywriter
1 Nigga's picture

No, my farts will come out colorless, man but you can still check my ass and see the color there.
Just joking, man

Holla at my niggas!!!

1 Nigga
Activity Score 46
General Manager
Disco Munky's picture

I'm not sure you know what you sound like.

Like Chris Rock said. "I love black people.....

¿Qué está ello con todo el idiota aquí?

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Jet Propulsion Lab's picture

Very "inconveniently" effective.
Super!

Jet Propulsion Lab
Activity Score 10679
Copywriter
raverus's picture

good

raverus
Activity Score 1476
Art Director
liar's picture

Wow, is every car like that? Or just that particular car.

liar
Activity Score 384
Other
AriesDW's picture

Heh heh very clever.

Also, I think that particular car is moreso this bad than others, considering the age of the vehicle.

AriesDW
Activity Score 172
Other
strongbone's picture

cool idea, not suck like WWF Dog one.

strongbone
Activity Score 107
Art Director at ScamAd
MALI's picture

It plagiarized the other people's idea!!!
Click here:
http://blog.sina.com.cn/u/4b9bc8140100089a

And what do you think about!? Post comment please.

MALI
Activity Score 6
Art Director
ivan's picture

I think the copy came out much better. Those black stickers look cheap and boring. The inflated balloon is more fun.

ivan
Creative Director at Ads of the World
A. J. SMITH's picture

If the other one really did come first, then you're right, it's very similar, but this one is better by far, nicer wording and it looks much cooler. They've done it better.

;-)

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
Jet Propulsion Lab's picture

They sure one-upped the "original" idea and made it more memorable, in this case.

Jet Propulsion Lab
Activity Score 10679
Copywriter
MALI's picture

But I think plagiary the other people's idea is shameful !

MALI
Activity Score 6
Art Director
ivan's picture

Don't get me started. ;)

ivan
Creative Director at Ads of the World
MALI's picture

"Don't get me started."???
What's it mean?

MALI
Activity Score 6
Art Director
A. J. SMITH's picture

Agreed.

-----------------------------
It's only an ad.

A. J. SMITH
Activity Score 2822
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