Advertisement

Backed Baby

Agency Network: 
Published/Aired: 
November 2016
Description: 

Backing babies is very common in Africa and it’s one of the ways strong bonds are built between the mother and her child and so at an event for nursing mothers organized by Mamalette, we deployed this ambient idea with a make-believe baby being backed by her mother which could be anyone who sat on the branded sits.. We had the baby holding our client's brand to reinforce the connection between a mother, a child and our brand. Biosea cod liver oil with orange flavour.

Ambient advertisment created by Johnnyambient, Nigeria for Biosea, within the category: Health.

Advertising Agency: Johnnyambient, Lagos, Nigeria
Creative Director: John Usifo
Art Director: Ayo Ishola
Photographer: Bunmi Soremekun
Additional Credits: Martins Mommah / Biofem Group

Comments (2)

Log in or register to post comments

Highest Rated

kleenex's picture
kleenex
Activity Score 51044

Interesting. Not so sure it works.

halaby87's picture
halaby87
Activity Score 10248

okay

kleenex's picture
kleenex
Activity Score 51044

Interesting. Not so sure it works.

Advertisement