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theanc's picture

Good use of media. But I don´t all women want is to stay in shape for men. That´s what men want.

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

Swissy's picture

Agreed. I think some women would be offended by this one as nice as the idea is. Perhaps a different line with a different motivation that's not so negative.

Swissy
Activity Score 44
Copywriter
MarceloG's picture

Hey buddy, I've been to your site by clicking on the link. Congrats on your work. Pretty good stuff. The ad fot Noite Seing is speacially good, in my opinion. So as the campaign for Husqvarna.

You should upload some things for people to see. Best Luck. Que Deus te abenoe!

Hey guys, even if you don't speak portuguese, it's worth visiting. Some ads are just visual.
______________
In God I trust

MarceloG
Activity Score 820
Copywriter
theanc's picture

Thanks man! I´ll make translations later. =)

http://augustocorreia.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

klaussnow's picture

all you ladies better stay in shape, while the men become big lards.

klaussnow
Activity Score 1645
Art Director |

... its already been done...

k-rocka's picture

Progressive thinking women may want to be in shape for their own personal satisfaction, but I think for this target audience, it's the young girls who want to attract men. Not saying it's right...

k-rocka
Activity Score 426
Graphic Designer
bloomix's picture

might be effective if it was for fake tan!

bloomix
Activity Score 51
Copywriter
Mr Hughes's picture

That's true.

Mr Hughes
Activity Score 386
Copywriter
carolg88's picture

i thought it was an ad for a tanning lotion or something like that. that's a poor campaign.

carolg88
Activity Score 24
INCOMUM Design & Concept / UFRJ
ellehcimeo's picture

This is equally insulting to both men and women. Its saying, to me anyways, men don't have brains and are only led by bodies, and that women need to constantly think about staying skinny or no man will love them.

I have the ultimate solution, how about I don't buy ANY Yogen Fruz and eat fruits and veggies and a balanced diet and concentrate on being healthy rather than being skinny.

ellehcimeo: 1
Yogen Fruz: 0

ellehcimeo
Activity Score 3376
Art Director
BozzaNova's picture

c'mon...
admit the reality!!!!

lot of gals keep their bodies fit to attract boys.
on the other hand, lot of boys keep their bodies fit to attract gals as well.
the outlook is always first impression... isn't it?

c'mon...

BozzaNova
Activity Score 49
Other at Graduates Team, trying to get a placement in London
ellehcimeo's picture

Perception is reality. If that's your perception then that's your reality. Not mine.

Are we really expected to believe that this yogurt desert will help us stay slim and fit? Now who's fooling themselves.

I'm attracted by mannerism, wit and intelligence. Give me brains over braun any day. Guess it doesn't hurt that I'm already super fine and married. ;)

ellehcimeo
Activity Score 3376
Art Director
gabrielrodz's picture

The hipocrisy.

Feminism has gone too far. Although I DO think the ad is offensive, and stupid, and shallow. But, it is only stupid because there are so many people that are self-conscious and unhappy that we've been led to feel sorry for them and think that it's bad to undermine them for not wanting to excercise or stop eating trash. I think that if you want to sit on the couch and eat junk all day it's a decision you shouldn't be sorry about. Neither should we feel sorry about them, I think it's more offensive to feel sorry.

Damn are we all a bunch of hypocrites.

gabrielrodz
Activity Score 48
Art Director
ellehcimeo's picture

?
I don't get where you are going with this at all. First you mention Feminism, then you are going on about feeling sorry for people who sit around and eat junk. I'm not getting the correlation to hypocrisy, or to feminism.

ellehcimeo
Activity Score 3376
Art Director
raverus's picture

not that bad...

raverus
Activity Score 1476
Art Director
Rog's picture

Interesting use of media...
but, those lines just don't click for me.
The second isn't quite on the money. The first just sucks.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

gabrielrodz's picture

A tanning ad would be better.

gabrielrodz
Activity Score 48
Art Director
Mr Hughes's picture

It's pretty funny.

Mr Hughes
Activity Score 386
Copywriter
shanm's picture

great idea.at a department store entrance.

shanm
Activity Score 11
Copywriter
jacaranda's picture

Bad copy! Bad, bad and oh yes; bad! Honestly: " it's not the bikini men are looking at!"- did you people think about this for more than 2 seconds??? Even worse...."good men are rare"- you don't say?

jacaranda
Activity Score 88
not applicable |

copywriter out!

jacaranda's picture

Oh yes by the way....your pole is not fat...just really out of shape! Don't think fat free or whatever kind of yogurt is going to get it into shape, only a good gym or a good surgeon can!

jacaranda
Activity Score 88
not applicable |

copywriter out!

morrelhasideas's picture

ha ha ha clever and very sad for the fat ladies

morrelhasideas
Activity Score 42
Copywriter/ Art Director/Illustrator/Photographer/Writer |

www.morrelhasideas.com

DilipRevar's picture

Good one

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
juddis111's picture

Well, I wouldn't put my bet on these messages. In fact, I wouldn't eat frozen yogurt just to attract "good" men, I'd eat it because I like it and because it helps me stay in shape so it helps me be more confident about myself. That's all I need, looking for a man's approval about your body is really not worth the effort.

juddis111
Activity Score 3
Art Director |

Need tips for starting a frozen yogurt business?

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