Big 4

October 2007
 Big 4



17m high, 18 ton steel structure in front of the HQ in London. A year long installation, with four different artists/designers invited to customize the structure. First up, we worked with acclaimed fashion photographer, Nick Knight – whose interpretation, ‘Heart’, symbolizes Channel 4 at heart of a multicultural Britain. Using lenticular lenses, we’ve created the impression the structure gently breathes as you move through and around it.

Concept jointly developed with Rufus Radcliffe, Channel 4 Head of Marketing

Advertising Agency: Freestate, London, UK
ACreative Directors: Adam Scott, Nick Knight
Log in or register to post comments
Gorilla Lover's picture

yes, but how can we make the logo BIGGER?

Gorilla Lover
Activity Score 84
Art Director
ivan's picture

Haha! I'm sure client was happy with this size. :)

Creative Director at Ads of the World
Chris's picture

you cant handle the logo!

Activity Score 1935
Art Director
Rachel.Mann's picture


Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Kaifa's picture

Every account's fantasy: giant logo.

Activity Score 136
Copywriter |

"I could have killed 'em all, I could kill you. In town you're the law, out here it's me. Don't push it. Don't push it or I'll give you a war you won't believe."

Featured Content

Latest Collections