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The knitted coupon

Agency Network: 
Published/Aired: 
April 2013
Bergère de France Ambient Ad -  The knitted coupon

Description

To create business, to stimulate creativity and help customers beat the crisis, BEING France and Bergère de France, the leading French spinner, created the first ever customer-generated wool coupon. Customers were invited to pick one of 4 coupon designs (-5%, -10%, -15% and -20%) from a brochure, use their cast-off yarn to knit the coupon according to their level of expertise, and bring it back to their Bergère de France boutique to get the discount on their next purchase.

Ambient advertisement created by BEING, France for Bergère de France, within the category: Retail Services.

Caption

The better you knit, the more you save.

Advertising Agency: BEING, France
Chief Creative Officer: Alasdhair Macgregor Hastie
Creative Director: Thierry Buriez
Art Director: Nicolas Comastri
Copywriter: Jérémy Jamet
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Highest Rated

The Cruiser's picture

nice

The Cruiser
Activity Score 8
BangBangBang's picture

Simply brilliant.

BangBangBang
Activity Score 5
The Cruiser's picture

nice

The Cruiser
Activity Score 8
kleenex's picture

loved it.... Although I wanted to do a 100% coupon...

kleenex
Activity Score 51705
Web Designer/Developer
kleenex's picture

loved it.... Although I wanted to do a 100% coupon...

kleenex
Activity Score 51705
Web Designer/Developer
Peter Frank's picture

Very very nice

Peter Frank
Activity Score 532
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