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Agency Network: 
Published/Aired: 
March 2009
Berger Ambient Ad -  Sky

Description

Ambient advertisement created by JWT, India for Berger, within the category: House, Garden.

Caption

Natural finish colours

Advertising Agency: JWT Mumbai, India
Executive Creative Director: Tista Sen
Creative Director: Nandita Chalam
Art Director / Copywriter: Minal Phatak
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Guest's picture

great great great. i'm jealous....

Guest
Guest's picture
Guest
Guest's picture

what r you talking about?

Guest
Guest's picture

i don't think it's stolen... it only used the same resources

Guest
mk86's picture

Talk about slander. These ideas are nothing alike. One is for natural hair, and one is for paint. One has 'paint' being ripped off, and the other has stenciling that helps you see the hair. C'mon!

mk86
Activity Score 84
Copywriter at Student |

Meg

Guest's picture

wow! just beautiful

Guest
disa4ever's picture

nice :)

disa4ever
Activity Score 10
Bandung Institute of Technology |

hellobady

wasuntitled's picture

Nothing to say except saying GREAT!

wasuntitled
Activity Score 30
7th Frontier-Designer |

WASANTHA

Guest's picture

crappy-est fabrication imaginable.

Guest
Guest's picture

crappy-est fabrication imaginable.

Guest
Guest's picture

Nice.

Guest
Guest's picture

the best

Guest
Guest's picture

you not very exigent with work....this is a 4/10 note max.(hope you wont work for me one day :)

Guest
Guest's picture

Who would wanna work for someone who don't appreciate good work, i even believe that you have problem looking for one. Get a life dude.

Guest
Guest's picture

what if its the sky is cloudy that day?

Guest
thirty6chambers's picture

the streaks are empty, not actually painted.

thirty6chambers
Activity Score 1464
Art Director
Guest's picture

but the paintroll is blue

Guest
Jet Propulsion Lab's picture

Yeah, the roller brush IS blue. I'm trying to visualize the picture with a slightly darker (or lighter) sky, or like someone said, towards the sunset where it's dark orange color, that big blue roller will still be clearly visible, which I imagine will hurt the message quite a bit. It's a pretty risky proposition to have to entirely rely on that particular day's weather for the ad to work perfectly...

That said, the overall effect of the billboard probably more than makes up for any unintentional contradiction in the message. I think people will like it and get a little chuclke out of it and even spread the word, which is a compliment for any good piece of work.

The idea here is not anything new as some of you might already know. The incorporation of natural surroundings and/or "background" color to make a point for a billboard advertising has been done quite often. I think it's the way how this board is "diecut", that makes it FEEL fresh. The concept here is just another iteration of already-been-tested-and-tried one elsewhere.

All in all, I like it, minor flaws and all... I give it 7/10.

Jet Propulsion Lab
Activity Score 10679
Copywriter
G.J.'s picture

great point. what a waste ain't it...

G.J.
Activity Score 149
Copywriter |

No matter wat you do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a fcuk.

Guest's picture

Suggestion: There are materials in existence that can be used to replace the roller brush tube with something that is a bit transparent and glossy that diffuse light. (First thought is frosted acrylic? There are others... ) That way, it adapts to the color behind it but doesn't completely match it, achieving the paint-on-brush effect.

Guest
Guest's picture

awesome

Guest
funky_frogii's picture

GOOD ONE.

infected by a virus called creative
http://addot.blogspot.com/

funky_frogii
Activity Score 2538
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

bknowlden's picture

Very impressive.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Guest's picture

If it's real, then great. If it's not, then shame on you.

Guest
Guest's picture

wow! my mouth is open for 2 seconds .....really suuuuuuuperrrrrrrr!

Guest
Guest's picture

Good idea. Execution should have been slightly better

Guest
Guest's picture

100/100

Guest
Guest's picture

wow! my mouth is open for 2 seconds .....really suuuuuuuperrrrrrrr!

Guest
raju's picture

gr8 work

raju
Activity Score 63
Art Director at O&M |

raju das.

Guest's picture

great... just if the sky stay the same

Guest
teemitro's picture

nice photoshopping. by the way tista, isn't that a cal a/c? so scam che scam che, yeh toh scam ...che re

teemitro
Activity Score 70
Grey Global, Kolkata, India |

creative. shmeative.

Guest's picture

It is not scam for your kind information.

Guest
Guest's picture

Then what is it? It's not a real billboard, as the guy on it is real an not a mannequin. He isn't gonna hang all day long for a month. So its been photoshopped and the real billboard doesn't exist. So then, what else should make it a scam?

Guest
Guest's picture

Great.. Best outdoor of the year

Guest
Guest's picture

Awesome idea. Really good.

Guest
Guest's picture

Best from india..
All The Best...

Guest
Guest's picture

Pray to the Rain Gods that it never rains ;)

Good one Minal!

- Scribbler

Guest
Guest's picture

it's really great. i've a little concern about it. How this will communicate at sunset, and sunrise as the roller brush is in the blue colour?

Guest
Guest's picture

I don´t know if the board is supposed to be colored blue? Or if it´s supposed to be cut so that you always see the actual color of the sky? If it´s the first way it´s not that good.

Guest
Guest's picture

lovelyyyyyyyyyyyyyyy....................

Guest
Guest's picture

Wow! Mind-blowing. Really fresh piece of work.

Guest
Guest's picture

Impressive :)

-T.J. Mapel

Guest
Prakash Jayashanmugam's picture

nice art direction...

Prakash Jayasha...
Activity Score 85
Art Director at Digitas |

..

Guest's picture

THE MAN IS REAL!!
ARE YOU TELLING ME THAT HE WAS HANGING THERE...FOR HOW MANY MONTHS??

Guest
Wordnerd's picture

really nice idea

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

what if its the sky is cloudy that day?

Guest
Wordnerd's picture

you don't have many friends, do you?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

love love love

this man is a model or print?

Guest
Shamail Khadija's picture

realllyyyyy coooooooooooollllll!!

Shamail Khadija
Activity Score 64
Art Director at Working |

Shamail Khadija

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