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The Vanishing

Agency Network: 
Published/Aired: 
January 2010

Description

On September 13, 2009, thousands of people took to the streets of Toronto for the Scotiabank AIDS Walk for Life. This video was shot that day, as it happened. No special effects. Just chalk.

Ambient advertisement created by Scotiabank, Canada for Bensimon Byrne, within the category: Finance.

Caption

How many steps will it take?

Advertising Agency: Bensimon Byrne, Toronto, Canada
Creative Director: Hayes Steinberg, Chris Harrison, David Rosenberg
Art Director: Kevin Belanger
Copywriter: Matej Novak
Director: Woods+Low
Production House: OPC
Executive Producer: Harland Weiss
Agency Producer: Revital Grunberg
Editor: Marco Pazzano, Panic & Bob
Music: "VCR" by The xx (Licensed courtesy of XL Recordings Limited)
Audio House: Silent Joe
Post Production House: AXYZ
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swamijivanutsav's picture

That was very touching ... sorry no words to express myself ... very well done. Lovely work. Cheers

swamijivanutsav
Activity Score 122
Photographer at www.asiemik.com |

Swami Jivan Utsav
https://www.facebook.com/swamijivanutsav

morse's picture

I agree, great work!

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CrackerJackFlash's picture

awesome

CrackerJackFlash
Activity Score 19601
Creative Director |

www.crackerjackflash.com

mgriff21's picture

Nicely done. A different take of the AIDS approach.

mgriff21
Activity Score 592
Art Director at VCU Brandcenter (Richmond, VA) 2011 |

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

strawberrrry's picture

very cool! and telling a truth!

strawberrrry
Activity Score 4
PhobiArt's picture

Well, the thorough understanding and the local effect might've been questionable, but who xxxxxxx cares...the idea goes beyond perception, it is literally four-dimensional and the video done is so much worth the effort as a document of this. And it didn't cost a dime I guess:)

PhobiArt
Activity Score 87
Copywriter
rebelscum's picture

Excellent awards-submission piece.

Where does something like this air?

rebelscum
Activity Score 2110
Art Director at Large & IN Charge |

____________________________________________________________

I have thousands of pencils and $1.50 so I'm off to Starbucks

s1bs's picture

v. nice

s1bs
Activity Score 397
Art Director at Saatchi &Saatchi, Cape Town
busyb's picture

nicely documented.

boom.

busyb
Activity Score 117
danybotravez's picture

brilliant resolution, I really like it !!!

danybotravez
Activity Score 3
Art Director
everartz's picture

worth the sharing, everyone should spread the word.. good work.. thumbs up

everartz
Activity Score 7613
Art Director |

| everartz |

copywrestler's picture

Amazing job. And for a bank in Canada none the less. Makes it even more impressive.

copywrestler
Activity Score 51
Copywriter
art.vs.commerce's picture

very clever and powerful thought, well done.

art.vs.commerce
Activity Score 566
Art Director
rolling.stone's picture

excellent

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

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