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Beer crown

Published/Aired: 
July 2006
 Beer crown

Description

To caution people against drunk-driving Vazir Breveries printed a graphic on the crown of their beer bottles. On opening the crown, the graphic of the car appears to be smashed. The reverse of the crown had the Don't Drink and Drive message.

Art director: Sanket Pathare
Copywriter: Parixit Bhattacharya
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Bilal's picture

v. nice and simple
i liked

b i l a l

Bilal
Activity Score 86
Creative Director |

Bilal

iT-iS-i's picture

Works well, one of the retarded creatives also wants on the screw-off caps...

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1721
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

ziadhdn's picture

I don't think anybody will look at the backside of the bottle crown?!!

ziad hamdan

ziadhdn
Activity Score 104
Graphic Designer |

ziad hamdan

aancool's picture

cool!

aancool
Activity Score 90
sheetalz's picture

yoooh....nice idea... it will work

sheetalz
Activity Score 146
Art Director
myviolentego's picture

so genuine. lovely and clear. i need a beer now.

myviolentego
Activity Score 40
Graphic Designer
Conceptual-eyes's picture

NIce Idea except a good bottle opener will not dent the cap

Conceptual-eyes
Activity Score 1475
Copywriter
ooops's picture

everything linked
NICE

ooops
Activity Score 448
Other
Sway Rose's picture

nice, i got it right away.

Sway Rose
Activity Score 24
Art Director
ellehcimeo's picture

works if you buy and drink the beer at home.
doesn't work if you buy the beer in a bar as they open the bottle for you and toss the cap.

ellehcimeo
Activity Score 3376
Art Director
awenindo's picture

simple and great

awenindo
Activity Score 215
Paulo César's picture

I think is the one of the best most btl what i saw

Paulo César
Activity Score 16
Pontificia Universidad Cátolica del Perú
yaniyan's picture

excellent thinking! :)

yaniyan
Activity Score 713
tinyad's picture

Love it

tinyad
Activity Score 11
Art Director at preston kelly
power0903's picture

best

power0903
Activity Score 16
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