ADVERTISING

Beau Rivage

Baggage Belt

Agency: Masterminds

Description

We needed to promote the property using a baggage carousel at Gulfport-Biloxi International Airport. The strategy was based on a key insight: After traveling to the airport and enduring a long flight, travelers welcomed a bit of calm. The idea was to create a refreshingly tranquil oasis for the weary passenger, mimicking the cool water of Beau Rivage’s tropical pool. The baggage belt was transformed into a swimming pool complete with swimmers and playful slogans. The result was a total change in how people react around the hectic space of a luggage belt.

This professional campaign titled 'Baggage Belt' was published in United States in February, 2016. It was created for the brand: Beau Rivage, by ad agency: Masterminds. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 14 years ago.

Credits

Advertising Agency: Masterminds, USA
Creative Director: Michael Neiderer
Art Director: Jean Pierre Blanchet
Art Director: James Garrison
Copywriter: Pragati Mulani
Location: Gulfport Biloxi International Airport

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.