Agency Network: 
September 2008

Ambient advertisment created by TBWA, Canada for BC Lottery Corporation, within the category: Gaming.

Advertising Agency: TBWA\Vancouver, Canada
Creative Director: Paul Little
Copywriter: Dan Nelken
Art Director: John Williamson
Production: Julian Davis

Comments (25)

Log in or register to post comments

Highest Rated

Kateter's picture
Activity Score 2029


sneakyhands's picture
Activity Score 1857

that's pretty cool, nice job.

SeanMartin's picture

Buy a ticket for Gay Pride Week?

Sorry, nice idea, but there's no connection between the lights and the billboard design.

Zeus's picture
Activity Score 906

You'r such an ass...never heard the expresion: "The fortune at the end of the rainbow"

I think this is great!!!

Quagmire's picture
Activity Score 4

I agree Zeus. Amazing how some people just want to talk trash without even understanding the idea!. I think it's a fantastic billboard! Kudos!

Tron's picture
Activity Score 174

it's the end of the rainbow...sweet.

Dozer's picture
Activity Score 149

nice, love the idea!

lorem_ipsum's picture
Activity Score 196

didn't get it when i first saw it... so thats no good for ambient.
I also didn't think of an rainbow. serious... rainbow at night?! At
daytime this won't be working... right? And it's not bent like a
rain"bow". It looks more like an homosexual-flag.
sorry guys...

CGilb09's picture
Activity Score 572

Okay, you people are thinking WAY too into this. I got it immediately, very clever.

Tweet tweet: @ThisAbility

hard_core's picture
Activity Score 146

I got it! You would not see the bend in the rainbow if you were at the end of it. That is like saying you can see the sun rays bend around the Earth when everyone knows the Earth is flat. Jez..

I think its clever. It communicates nicely. And I believe everyone on this site would be gay if they won 27 million. So either way it works :)

cherrydarling's picture
Activity Score 28

I think that It would work better with daylight

Ed Mintone's picture
Ed Mintone
Activity Score 585

Oh my.

virtualplaydoh's picture
Activity Score 252

Def. works. Not sure if it's an instant read to some people's point. Sign is kind of plain and retail, but that's not necessarily a bad thing. Overall, it's a nice thought. Can this work during daytime, too?

j4son's picture
Activity Score 266

very nice

Steviec's picture
Activity Score 126

I always laugh when everyone makes remarks about how an ad sucks when it's already cleaned up at a few of the international awards. It's even funnier that some people a)Don't get a brilliant idea and b)Try to critique it as if hoping the agency will make the relevant changes because of AOTW posters' criticisms. Straight art direction when the extension of the idea is twisted is fine in my book.

SeanMartin's picture

(1) What awards did this get?
(2) Was it truly that bad a year for entries?

Wordnerd's picture
Activity Score 6692

very good stuff!

Andy-B's picture
Activity Score 280

Clever, good work guys

Kateter's picture
Activity Score 2029


Steviec's picture
Activity Score 126

Here's one.
Clio 2008
Rainbow Billboard
BC Lottery Corporation - Lotto Super 7
TBWA\Vancouver, Vancouver

yctham's picture
Activity Score 178

"The fortune at the end of the rainbow", great. quite different billboard design. Just wonder how it works during daytime.

dlusion's picture
Activity Score 55

I think it's quite clever and got it right away. I think we can safely assume that everyone has heard the term, "Pot of Gold/Fortune" at the end of the rainbow. Combine that with the billboard underneath and the brain does the rest. We need to have some faith in consumers. If the light was powerful enough, maybe it could even work on a cloudy day, where rainbows are still very common.

credosian's picture
Activity Score 273

Borat: I likkkkkeeee........ :)

Be awesome :)

exithigh's picture
Activity Score 86

Good idea but not practical bcos it won't work during daytime. A half-a-day billboard is a waste. Think it over. There are other ways to execute this besides just using those lights.

Kateter's picture
Activity Score 2029

yeah, lets think it over.

I don't know when it actually ran but info for today:

Vancouver length of day = 9hrs 18mins

that would make 14hrs 42mins of night. later this year even more.

so... it's not so way off.

Amsterdam, The Netherlands's picture
Amsterdam, The ...

Maybe this is the beginning of the rainbow? (and that building doesn't like too high, if there really was a pot of gold there, i'd invest in some ladders or whatever..)