Agency Network: 
October 2012

BC Egg Marketing Board: Eggonomics


The BC Egg Marketing Board launched a province-wide campaign to put the economic impact of cross-border shopping into perspective for consumers. Eggs are a small product, but the results of cross-border shopping are surprisingly large. The Eggonomics campaign seeks to arm consumers with surprising facts that will encourage US-bound shoppers to think twice before picking up a carton.

Ambient advertisment created by DDB, Canada for BC Egg Marketing Board, within the category: Food.

Advertising Agency: DDB, Vancouver, Canada
Creative Directors: Cosmo Campbell, Dean Lee
Copywriter: Jon Mandell
Art Director: Dominique Magnusson
Agency Producer: Dana Rudelier
Account Director: James Pelletier
Account Supervisor: Roger Nairn
Strategy: Rob Newell
Media Company: OMD
Production Company: Transmission
Director: Joe LaFleur
Director of Photography: Joe LaFleur
Cameraman: Mike Hawley, Aaron Mallin
Line Producer: Trevor Baines
Post-Production Company: Transmission
Editor: Bradley Smith
Audio House: GGRP
Audio House Producers: Megan Griffiths
Audio House Engineers / Composers: Dave Gaudet, Peter Clarke

Comments (3)

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kleenex's picture
Activity Score 51044

without the ending this video would have boring.

gustavoabrilL's picture
Activity Score 871


MJones675's picture
Activity Score 16

cut it shorter.